About Us

Welcome To Our Agency

Axis Group is an independent market research agency founded in 2001 in Ho Chi Minh City and a subsidiary in Hanoi.

Our founders are researchers and marketers with more than 20 years of experience in domestic and international market research industries.

We provide customized research for B2B and B2C using quantitative, qualitative, and multi-method surveys and analyses of research findings for our clients within a wide variety of industries.

In 2018, Axis started to provide industry reports, business support, and develop technology solutions to better serve our client base.

Axis is a member of ESOMAR since 2009 and ISO 9001-2008 certified by Bureau Veritas since 2011. Our mission is to help clients eliminate risks and gain more opportunities in doing business in Vietnam.


Our Skills

Business-to-Business (B2B) Research - 60
Business-to-Customer (B2C) Research - 85
Dr. Le Bach Hoa Managing Director
25 Years in Market Research. Dr. Hoa is an expert in strategic marketing & research consultancy, not only in Vietnam but also in the region (including 5 years with an American Research Agency, and 20 years with Axis Research). Dr. Hoa is the member of Esomar, AMA, and MRSA . She is also Board Member of HAWEE (Ho Chi Minh City Association For Women Executives & Entrepreneurs).
Pham Tuan Minh Business Development Director
22 Years in Branding and Communications, Marketing, Advertising, and Market Research. Minh is an expert in brand communication strategy, market research consultancy, marketing, and advertising strategy. He has worked with some of Vietnam's biggest advertising agencies before co-founding Axis Group.
Mae M. Catibog Vice Director for Client Service
4 Years in Research & 7 Years in Project Management. Mae is a Filipina with extensive experience in managing development projects in the Philippines and some parts of Southeast Asia. She is expert in social research, scientific research, ex-ante and ex-post project evaluation, qualitative research, and digital technology solutions.
Dinh Thu Ha Ha Noi Chief Representative
18 Years in Market Research. Ha leads the Axis operations in Ha Noi & the Southern areas of Vietnam. She  has rich experiences in quantitative and qualitative surveys as well as in-depth interviews for B2B clients.
Pho T. Bich Tram Research Manager
10 Years in Market Research. Tram is an expert of both quantitative and qualitative research methods. She has done numerous projects as moderator for FGDs, mystery shopper, and massive quantitative surveys for FMCG, Aviation, IT, and Telecom among other services.
Ho Thi Lan Research Manager
7 Years in Market Research. Lan is strong on quantitative survey. Her sector specialties include FMCG, NGOs, healthcare, confectionery, transportation, and home products among others.
Thai Thi Hoang Anh Fieldwork Manager
15 Years in Market Research. Hoang Anh is adept in field interviewer management, recruitment, and problem-solving. She is an expert in qualitative and quantitative surveys as well as retail audit in Vietnam.
Le Viet Thai Data Processing Manager
15 Years in Market Research. Thai is an expert in Data Processing using ASCII, SPSS, Tabulation, and Excel Data. He is in charge of automating quantitative field survey using computer-assisted personal interview (CAPI).
Hoang Thi Dung Hanh Digital Specialist
19 Years in Information Technology. Dung Hanh is a webmaster and has recently specialized in digital marketing. At Axis she is in charge of developing new technologies for the changing market environment.

Our Happy Clients