Brand Health Check

Description

Brand Health Check – U&A – Satisfaction, 2018 (International). Using combined Focus Group Discussion and quantitative method, customer behaviors, usage habits, and demands of aviation service were studied. Airline brands satisfaction in flight routes between Vietnam and Taiwan, South Korea, Singapore, Malaysia, Hong Kong and Thailand was also measured.

Market Feasibility Study, 2018. Tested the potentiality of opening new flight routes of LCC airlines from Vietnam to Taiwan, Japan, South Korea, Singapore. Today, VJA operates regular flights to these countries.

Brand Health Check – U&A – Satisfaction, 2013-2014 (Domestic). Customer behaviors and demands for aviation services were studied and brand health of domestic airlines as Vietjetair, Vietnam Airlines, and Jetstar were measured among 1,100 quantitative survey respondents. The project was implemented twice a year in 16 cities across the country.

Satisfaction Survey, 2013-2014 (Domestic). Measured customer satisfaction with the quality of products and customer service of domestic airlines. The project was implemented twice a year in 16 cities across the country.

The project analyzes the international and domestic routes based on the Department of Aviation data. The project is implemented twice a year from 2011 to 2014.

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