Campaign Evaluation

Description

Road Safety Ad Campaign

Vital Strategies is a leading global public health organization that helps governments and civil society organizations strengthen public health systems to contend with the most important and difficult health challenges.

From 2016-2017, Axis conducted the evaluation of the “Road Safety” ad campaign to assess its impact to the respondents’ Knowledge & Attitudes toward Road Safety Law in Ho Chi Minh City. Quantitative, face-to-face interviews in target households with systematic, multi-stage random sampling (Kish-grid applied) with a total sample size of 1.060 was applied to achieve the project objectives.

Anti-Smoking Ad Campaign

World Lung Foundation supports organizations and government agencies, predominantly in low- and middle-income countries, to improve lung health.

Axis helped the organization to conduct an ad campaign evaluation to test the impact on Knowledge & Attitudes toward smoking tobacco and smoking cessation in 5 cities as Hanoi, HCMC, Danang, Thai Binh & Dong Thap. The study was done continuously from 2010, and 2013 through 2017. Quantitative, face-to-face interviews in target households with systematic, multi-stage random sampling (Kish-grid applied) with total sample size of 2000 was applied to achieve project objectives.

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