Central Location Test

Description

Central Location Test (CLT) was done for Mayora Indonesia from 2011 to 2013. Mayora is a recognized global company in the Fast Moving Consumer Goods (FMCG) industry. Their products are divided into 8 categories: biscuit, candy, wafer, chocolate, coffee, instant food, beverage and cereal. Among their well-known brands are Kopiko, Danisa, Roma, Energen, Torabika, Beng Beng and many more. Using the CLT method, the following studies were conducted:

  1. Review of Kaila performance for brand relaunch strategy (January, 2011)
  2. Understanding the coffee market & customers’ acceptance towards Mayora’s product(December, 2011)
  3. Product test for Mint Milk candy (November, 2011)
  4. Understanding the confectionery market & customers’ acceptance towards Mayora’s products (January , 2012)
  5. Understanding the nutritious cereal drink market & customers’ acceptance towards Mayora’s products (June,    2012)
  6. Understanding customers’ acceptance & potential segment of slai o’lai sandwich biscuits (September, 2012)
  7. Evaluation of customers’ acceptance toward mayora’s ready-to-drink (RTD) tea vs. competing brands in the      Vietnamese market (September, 2012)
  8. Post evaluation for Energen brand launch (November, 2012)
  9. Exploring customers’ acceptance & feedback on WHITE COFFEE/L.A coffee and RTD Coffee 780c (February,    2013)
  10. Product test of “Coffee 3in1” versus “Nescafe Dam Da” (June, 2013)
  11. Exploring customers’ acceptance & feedback on KOPPICCINO concept & product (November, 2013)

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