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Taiwan Pet Food Market – Growth, Trends, and Forecast (2019-2024)

Animal Nutrition & Wellness Published by: Mordor Intelligence Market: Taiwan, Republic of China
78 pages Published: 15-07-2019
  • Animal Nutrition & Wellness
  • Mordor Intelligence
  • Taiwan, Republic of China
  • 78 pages
  • Published: 15-07-2019

Market Overview


The Taiwanese pet food market is estimated to be worth USD 310 million in the year 2024, growing at a CAGR of 3.56%, over the forecast period (2019-2024). The market is characterized by high-quality awareness and preference, and the willingness of the consumer to pay for such products. Pets are increasingly seen as a symbol of affluence and this notion is a key driver in the eastern markets. This applies particularly in the case of large pets, as this also signals a large living space and maintenance capability. The market growth is largely dependent on the thinking shift toward commercial products from the leftovers and table scraps. The traditional trends of late marriages and rising single households also apply to Taiwan market and are major drivers for the market. Pet ownership is region specific in Taiwan and is mostly centered on the capital city of Taipei. The highly-populated central and southern cities of Taichung, Tainan, and Kaohsiung are the next major destinations with developing economies and consumer capabilities. The Taiwanese markets are heavily leveraged over the marketing capability of manufacturers, with well-planned promotional campaigning giving consistent results.



Scope of the Report



The Taiwanese pet food market consists of two main groups namely, foreign-owned and local companies. Foreign companies account for major chunk of the market, with few local Taiwanese’s companies that account for 30% of the market share. Products from the United States, Japan, Australia, New Zealand, Thailand are easily available, due to the increase in the e-commerce industry of Taiwan.The report contains an analysis on various parameters of the Taiwanese pet food market. The study includes various kinds of food given to pets, like cats, dogs, birds, etc., in Taiwan.The market has been segmented based on the type of animal, product, ingredient, pricing, and sales channel. The study involves analysis of pet food and market demand.



Key Market Trends


Taiwan Pet Food Market is segmented by Product into Dry Pet Food


The dry pet food segment of the market studied was valued at USD 128.85 million in 2018, and is projected to reach USD 149.81 million by 2024, projecting to register a CAGR of 3.56%, during the forecast period.The growth of the segment can be attributed to the fact that these are pocket- and user-friendly options that are also easy to store, as they can be left out in open without worries amidst the busy schedules of owners. Along with providing nutrition, some of the specially formulated dry pet foods are used for cleaning teeth. This feature helps dry pet food capture more market share, than liquid pet food. Dry pet food is majorly used for dogs and cats, as dogs are becoming symbols of affluence, in Taiwan. By product, the dry pet food segment accounts for about 80% of the market share. The major players of the dry pet food segment are – Vegepet, Benefit, and Taiwan DoggyMan Trading Co. Ltd.



Taiwan Pet Food Market is segmented by Animal Type into Dogs


Taiwan has more than 1.8 millions dogs. Among them, more than 17.6% of dogs were owned by households. With an increase in pet adoption rate and single-income population, an immense growth has been observed in the adoption of dogs as pets. 60% of the total dog population is small breed and senior dogs account for 30% of the total. With the help of the Animal Protection Act, Taiwan has created many animal shelters and adoption systems for the welfare of dogs. Taiwan imports huge amounts of dog pet food, as most dogs in the country consume pet food. The trend has changed from feeding dogs with leftovers and table scraps to branded pet food. Few owners cook food in their own homes with ingredients like dry fruits and vegetables for their dogs, whereas few feed their dogs with commercially available pet food.


Competitive Landscape


In the market studied, companies are investing heavily to develop new products and collaborating and acquiring other multinationals companies. This factor is expected to increase their market shares and strengthen R&D activities. Owing to the presence of a considerable number of multinational and domestic producers in the market studied, it is fragmented and highly competitive.The multinationals companies, such as Colgate Palmolive (Hill’s Pet Nutrition), Mars Inc., Nestle Purina, etc., are the largest companies in Taiwan, and occupy around 58% of the market share.The Taiwanese companies, like Uni-President Enterprise Corp. and Fwusow Industry Co. Ltd, occupy around 22% of the market share, after large multinationals.


Reasons to Purchase this report:

– The market estimate (ME) sheet in Excel format
– Report customization as per the client’s requirements
– 3 months of analyst support

1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study



4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Market Opportunities
4.5 Industry Attractiveness – Porter’s Five Force Analysis
4.5.1 Bargaining Power of Suppliers
4.5.2 Bargaining Power of Buyers/Consumers
4.5.3 Threat of New Entrants
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry

5.1 Product
5.1.1 Dry Pet Food Grain-free Other Products
5.1.2 Wet Pet Food Grain-free Other Wet Pet Food
5.1.3 Veterinary Diet
5.1.4 Treats/Snacks
5.1.5 Liquid Food
5.1.6 Organic Product
5.2 Pricing
5.2.1 Economic Segment
5.2.2 Premium Segment
5.2.3 Super Premium Segment
5.3 Animal Type
5.3.1 Dog
5.3.2 Cat
5.3.3 Bird
5.3.4 Other Animals
5.4 Ingredient Type
5.4.1 Animal-derived
5.4.2 Plant-derived
5.4.3 Cereals and Cereal Derivatives
5.4.4 Other Ingredient Types
5.5 Sales Channel
5.5.1 Specialized Pet Shop
5.5.2 Internet Sales
5.5.3 Hypermarket
5.5.4 Others (Grocery, Non-grocery Store)

6.1 Most Adopted Competitor Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Mars Inc.
6.3.2 Nestle SA (Purina)
6.3.3 Colgate Palmolive ( Hill’s Pet Nutrition)
6.3.4 Nutriara Alimentos Ltda
6.3.5 InVivo NSA
6.3.6 Agrolimen SA
6.3.7 Mogiana Alimentos SA
6.3.8 Heristo AG
6.3.9 Deuerer
6.3.10 Wellpet
6.3.11 J.M.Sucker (Big Heart)
6.3.12 Diamond Pet Foods
6.3.13 Blue Buffalo
6.3.14 Merrick Pet Care
6.3.15 Sunshine Mills
6.3.16 Ainsworth Pet Nutrition
6.3.17 Yamahisa Pet Care
6.3.18 Debifu Pet Products Co. Ltd




Dry Pet Food
Other Products

Wet Pet Food
Other Wet Pet Food

Veterinary Diet
Liquid Food
Organic Product

Economic Segment
Premium Segment
Super Premium Segment

Animal Type
Other Animals

Ingredient Type

Cereals and Cereal Derivatives
Other Ingredient Types

Sales Channel
 Specialized Pet Shop
Internet Sales
Others (Grocery, Non-grocery Store)


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NEO Published by: Mordor Intelligence Market: Taiwan, Republic of China
148 pages Published: 07-06-2019
  • NEO
  • Mordor Intelligence
  • Taiwan, Republic of China
  • 148 pages
  • Published: 07-06-2019

Market Overview


Retail sales in Taiwan increased by 1.95% year-on-year in December of 2018, much higher than an upwardly revised 0.6% gain in November. The market is segmented by product category, distribution channel, and market dynamics. Demographics are playing a major role in determining shopping preferences, with many older Taiwanese consumers buying their meat, fish, fruits, and vegetables at specialist markets.


In response, some supermarkets are trying to attract this consumer group by recreating the look of a more traditional market within their stores; they have achieved some success, particularly in urban areas. The Taiwanese consumer shops for food at least twice a week, and sometimes, daily. However, those who favor shopping at supermarkets and hypermarkets tend to do one big grocery shopping per week. Top-up food shopping occurs on a daily basis in Taiwan, and is carried out mostly in convenience stores.


Scope of the Report


A complete background analysis of the Taiwanese retail industry, which includes an assessment of the parental market, emerging trends by segments and regional markets, significant changes in market dynamics, and market overview, is covered in the report.


Key Market Trends


Consumer Confidence to Strengthen on Minimum Wage Hike


Consumer confidence in Taiwan is expected to strengthen on recent pay increase. Taiwanese consumers are likely to increase their consumption after the monthly minimum wage in the territory was raised by 4.7% to NTD 22,000 from the previous NTD 21,009, and public sector employees were awarded a 3% pay rise, both effective from 1 January 2018.

Improved consumer confidence and higher income levels are expected to have a positive impact on the retail market, especially the F&B sector.


With changing lifestyle and family structure resulting in the growing prevalence of one-person household, more Taiwanese, especially young adults living in urban cities like Taipei, prefer eating out for convenience and for the variety of cuisine on offer.


Currently, the number of eateries on the island is growing at an average of 3% to 6% each year to over 120,000, according to Channel News Asia. In 2017, total revenue of the catering sector in Taiwan topped NTD 452.3 billion, smashing the record high of NTD 439.4 billion in 2016.


The average Taiwanese consumer prefers to dine out, while dining-in is most commonly carried out by older people or young families co-habiting with their parents. There is a tide of fashionable, urban, singles, couples, and young families turning that notion around, viewing cooking as a recreational activity.


High Growth of Apparel and Footwear Industry


The apparel market is expected to grow annually by 3.5% by 2024. The apparel retail market includes baby clothing, formalwear, formalwear-occasion, toddler clothing, casual wear, essentials, and outerwear for men, women, boys and girls; the market excludes sports-specific clothing. The children’s wear segment was the industry’s most lucrative segment in 2018, holding 45.1% share of the apparel market.


Fast fashion has also proven to be a lucrative sector in the industry, particularly for millennial customers.
Fast fashion brand H&M opened its first store in 2015, and now has a total of 12 outlets across the country. The industry is now highly aware of the power of combining design with aesthetic and cultural creativity. Encouraged and supported by government policy, the industry is actively integrating creativity, innovation, and cultural heritage into design to create unique and refined products. Crossover collaboration is also a new direction to augment market coverage.


Competitive Landscape


The report covers major international players operating in the Taiwanese retail sector. In terms of market share, few of the major players currently dominate the market. However, with technological advancement and product innovation, mid-size to smaller companies are increasing their market presence by securing new contracts and tapping new markets.


Reasons to Purchase this report:

– The market estimate (ME) sheet in Excel format
– Report customization as per the client’s requirements
– 3 months of analyst support

Table of Contents

          1. Introduction
               1.1 Key Deliverables of the Study
               1.2 Study Assumptions
               1.3 Research Methodology

          2. Scope of Study

          3. Market Insights
               3.1 Market Overview
               3.2 Customer Behavior Analysis
               3.3 Industry Attractiveness – Porter’s Five Forces Analysis

          4. Market Dynamics
               4.1 Drivers
               4.2 Restraints
               4.3 Opportunities
               4.4 Industry Value Chain Analysis


               6.1 Food, Beverage, and Tobacco Products
               6.2 Personal Care and Household
               6.3 Apparel, Footwear, and Accessories
               6.4 Furniture, Toys, and Hobby
               6.5 Industrial and Automotive
               6.6 Electronic and Household Appliances
               6.7 Pharmaceuticals, Luxury Goods, and Other Products

          7. Insights on Distribution Channels in Retail Trade 
               7.1 Hypermarkets, Supermarkets, and Convenience Stores
               7.2 Specialty Stores
               7.3 Department Stores
               7.4 E- commerce
               7.5 Other Distribution Channels

          8. Company Profiles
               8.1 President Chain Store Corp.
               8.2 Taiwan FamilyMart Co., Ltd.
               8.3 Mercuries & Associates Holding Ltd.
               8.4 Far Eastern Group
               8.5 POYA International Co., Ltd.
               8.6 The Eslite Corporation
               8.7 Sogo Department Stores Co. Ltd.
               8.8 Kayee International Group Co., Ltd
               8.9 Carrefour
               8.10 RT – Mart

          9. Investment Analysis on the Taiwan Retail Sector 

          10. Future of the Taiwan Retail Sector 

Market Segmentation

  •                Food, Beverage, and Tobacco Products
                   Personal Care and Household
                   Apparel, Footwear, and Accessories
                   Furniture, Toys, and Hobby
                   Industrial and Automotive
                   Electronic and Household Appliances
                   Pharmaceuticals, Luxury Goods, and Other Products
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