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Industry and Market Reports & Data

Industry and Market Reports & Data

A vast collection of industry outlooks and market overviews covering Vietnam, ASEAN, Asia and the Pacific, and Global markets. These aggregated reports are useful to understand market growth, size, share, and developments within a certain period of study.

Brand Health Check - U&A - Satisfaction

Brand Health Check - U&A - Satisfaction

An elementary step for any business to take for a profound understanding on customers’ awareness, usage, purchase behaviors, and attitudes toward brands. It perfectly reflects the customers’ image and market environment which can be considered as a foundation for further business program planning and execution.

U&A and Insight+

U&A and Insight+

It is combination of qualitative and quantitaive survey method to explore customers’ usage habit, purchase behaviour and gain full picture the target consumers group, their lifestyles, consumption pattern, attitudes and insights, etc.

Market Potential Explorer

Market Potential Explorer

One of the most comprehensive studies digging into key intelligent topics relevant to new market players. It employs the most diversified research methodologies (qualitative & quantitative), gathering secondary and primary data. Thorough analysis brings about understanding the existing and potential customers.

Concept & Product Testing

Concept & Product Testing

A combined tool to evaluate a product from concept to potential market offers in the forms of product and pricing. I helps recognize the likes and dislikes about the product from the customers’ point of view. It helps further improve products/services ensuring business success with the minimum investment.

Mystery Shopper

Mystery Shopper

A research method that is suitable for evaluating service quality, compliance with regulations, and measuring customers experience. During interaction with the subject, mystery shoppers perform specific tasks such as sharing personal needs, asking questions about products, writing comments, listening to pieces of advice, playing some scenarios previously designed to evaluate the staff behavior, knowledge, and then provide detailed reports about the experiences.

Campaign Evaluation

Campaign Evaluation

Designed as a fast track study to pre or post- evaluate the effectiveness of a campaign. It aims to make the most use of a business’ spend on sales and marketing.

Retail Audit

Retail Audit

A customized distribution measurement program conducted in the form of in-person store visits to all types of retail and service establishments throughout Vietnam. It is the most cost-effective, accurate, and actionable approach for businesses to control their push operation system and elicit price/trade strategies.

Price Sensitivitiy Measurement

Price Sensitivitiy Measurement

A market technique for determining consumer price preferences. PSM is most suitable for the determination of the price bracket of new products and services.

We Deliver Solid Reults

Axis is the first market research agency in Vietnam to achieve ISO 9001-2008 certified by Bureau Veritas (France). We uphold quality process at every step of research.
We continue to improve our processes, thereby we adopt new technologies to increase efficiency with best quality results.
Our team is comprised of seasoned individuals with deep understanding of the Vietnamese market, hence we include business-oriented analysis in our reports.

Focus Group Discussion

Encourages interaction among respondents and between respondents. The moderator, helps to answer in-depth questions broadly and dimensionally concerning brand perceptions & attitude toward a brand vs competitors.

In-depth Interview

A method of face-to-face interview obtaining broad and deep information about an important subject. In-depth interviews (IDIs) are used when approaching respondents who are industry leaders and key opinion leaders, specialists or experts, competitors, and B2B customers. This method uses semi-structured guidelines.

Quantitative Survey

Used for brand measurement & assessment (including customers’ awareness, usage, as well as all evaluations and feedbacks on the products and services). This method will answer the main research objectives based on a large sample, and data is processed by statistical analysis tools.

Desk Research

To gain secondary data from mass media published documents such as articles on newspapers, magazines, internet and other reports of GSO, associations, and key players, etc. This information will be aggregated, analyzed and reported in details.

Census

A method of statistical enumeration where all members of the population are studied. A population refers to the set of all observations under concern. It can collect this information by surveying all households in the country.

Mystery Shopper

A research method that is suitable for evaluating service quality, compliance with regulations, and measuring customers’ experience. Each mystery shopping session follows specially-designed guide reviewed and agreed by the brand.

Central Location Test

A combined tool to evaluate a product from concept to potential market offers in the forms of product and pricing. It helps recognize the likes and dislikes about the product from the customers’ point of view. It helps further improve products/services ensuring business success with the minimum investment.

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