
Industry and Market Reports & Data
A vast collection of industry outlooks and market overviews covering Vietnam, ASEAN, Asia and the Pacific, and Global markets. These aggregated reports are useful to understand market growth, size, share, and developments within a certain period of study.

Brand Health Check - U&A - Satisfaction
An elementary step for any business to take for a profound understanding on customers’ awareness, usage, purchase behaviors, and attitudes toward brands. It perfectly reflects the customers’ image and market environment which can be considered as a foundation for further business program planning and execution.

U&A and Insight+
It is combination of qualitative and quantitaive survey method to explore customers’ usage habit, purchase behaviour and gain full picture the target consumers group, their lifestyles, consumption pattern, attitudes and insights, etc.

Market Potential Explorer
One of the most comprehensive studies digging into key intelligent topics relevant to new market players. It employs the most diversified research methodologies (qualitative & quantitative), gathering secondary and primary data. Thorough analysis brings about understanding the existing and potential customers.

Concept & Product Testing
A combined tool to evaluate a product from concept to potential market offers in the forms of product and pricing. I helps recognize the likes and dislikes about the product from the customers’ point of view. It helps further improve products/services ensuring business success with the minimum investment.

Mystery Shopper
A research method that is suitable for evaluating service quality, compliance with regulations, and measuring customers experience. During interaction with the subject, mystery shoppers perform specific tasks such as sharing personal needs, asking questions about products, writing comments, listening to pieces of advice, playing some scenarios previously designed to evaluate the staff behavior, knowledge, and then provide detailed reports about the experiences.

Campaign Evaluation
Designed as a fast track study to pre or post- evaluate the effectiveness of a campaign. It aims to make the most use of a business’ spend on sales and marketing.

Retail Audit
A customized distribution measurement program conducted in the form of in-person store visits to all types of retail and service establishments throughout Vietnam. It is the most cost-effective, accurate, and actionable approach for businesses to control their push operation system and elicit price/trade strategies.

Price Sensitivitiy Measurement
A market technique for determining consumer price preferences. PSM is most suitable for the determination of the price bracket of new products and services.