List of Categories
- Aerospace & Defense
- Agriculture
- Animal Nutrition & Wellness
- Automation
- Automotive
- Chemical & Materials
- Consumer Goods and Services
- Electronics
- Energy & Mining
- Financial Services & Investment Intelligence
- Food & Beverage
- Healthcare
- Heavy Industry
- Home & Property Improvement
- Information & Communications Technology
- Investment Opportunities
- Manufacturing
- NEO
- Others
- Packaging
- Retail
- Technology & Media
- Transportation & Logistics
Sorted by Name
Publishers
Categories
Countries
Security Testing Market – Growth, Trends, and Forecast (2019 – 2024)
| Information & Communications Technology | Published by: Mordor Intelligence | Market: |
| 100 pages | Published: 10-06-2019 |
- Information & Communications Technology
- Mordor Intelligence
- 100 pages
- Published: 10-06-2019
Market Overview
The global security testing market was valued at USD 3.52 billion in 2018, and it is expected to register a CAGR of 27.2% during the forecast period (2019 – 2024).
The increasing adoption of IoT devices and BYOD (Bring Your Own Device) is stimulating the market growth. As IoT-connected devices become an integral part of our daily lives, it is crucial that these devices undergo testing and establish a minimum baseline for security.
With the penetration of mobile devices and ICT, various government and public enterprises are dependent on information infrastructure services. However, this dependency has become a vulnerable factor for numerous business enterprises, due to the rise in cybersecurity threats. Majority of the companies (and countries) realize that cyber threat is one of the most serious economic security challenges they face.
It is becoming increasingly evident that traditional methods, such as anti-malware software, are no longer sufficient to keep sensitive information safe. To address this challenge, various progressive companies are fortifying their sensitive information with the cybersecurity strategy by using security testing tools for better protection. These security testing (ST) tools are used to identify and fix vulnerabilities in the system.
Scope of the Report
Security testing is a type of software testing that intends to uncover vulnerabilities of the system and determine that its data and resources are protected from possible intruders. Security testing of any system is about finding all possible loopholes and weaknesses of the system that may result into a loss of information, revenue, and repute at the hands of the employees or outsiders of the organization.
Key Market Trends
Hybrid Segment to Gain Significant Importance Over the Forecast Period
While many companies are looking for simple security solutions through cloud deployment, the complicated nature of cyber threats is forcing enterprises to look beyond conventional security testing mechanisms to address their security needs. There is a need to incorporate strong security practices in every step of the software development lifecycle, which requires collaboration over the cloud.
On the other hand, the companies are also required to run their security tools, and as a result, hybrid solutions have emerged as the most feasible solution for organizations.
Large enterprises are subject to many compliance and internal regulations, and the security testing teams (both internal and outsourced) are required to use automatic security tools as part of the process of building applications and solutions.
The recent proliferation of SaaS providers in the market has greatly impacted the enterprise architecture of the testing service providers.
North America to Hold Major Share
The North American region is a technology hub. Therefore, the Federal government has made very stringent rules regarding security testing services. Moreover, it is made compulsory for industries, such as BFSI, to adhere to compliance testing. According to ITU, North America features as the most pro-active and committed region, in terms of cybersecurity-based initiatives. The GCI score given to the major countries (United States and 0.91 and Canada and 0.81) further reinforces their commitment toward building a robust cybersecurity framework, coupled with enhanced security testing methodologies. Moreover, the United States is increasingly focusing on cybersecurity at both the national and state level, notably for financial services firms. In addition, the region is home to prominent cloud service providers, such as Microsoft and Amazon, which is expected to play a significant role in the growth of cloud-based security testing.
Competitive Landscape
The security testing market is highly competitive and consists of several major players. In terms of market share, few of the major players currently dominate the market. These major players with a prominent share in the market are focusing on expanding their customer base across foreign countries. These companies are leveraging on strategic innovations and collaborative initiatives to increase their market share and increase their profitability. In February 2018, Accenture launched a new Artificial Intelligence Testing Service, which is powered by the unique “Teach and Test†methodology that is designed to help the companies to build, monitor, and measure reliable the AI systems within their infrastructure or on the cloud. In September 2018, Offensive Security received a growth investment from Spectrum Equity, with participation from TenEleven Ventures. The company is expected to use the investment to expand and evolve its industry-defining security training and certifications, virtual lab offerings, and to support the Kali Linux open source project and community.
Reasons to Purchase this report:
– The market estimate (ME) sheet in Excel format
– Report customization as per the client’s requirements
– 3 months of analyst support
1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Overview
4.2 Introduction to Market Drivers and Restraints
4.3 Market Drivers
4.3.1 Increasing Security Threats
4.3.2 Government Regulations Driving Security Needs
4.4 Market Restraints
4.4.1 Lack of Awareness About Security Testing
4.5 Industry Attractiveness- Porter’s Five Forces Analysis
4.5.1 Threat of New Entrants
4.5.2 Bargaining Power of Buyers/Consumers
4.5.3 Bargaining Power of Suppliers
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry
4.6 Technology Snapshot
5 MARKET SEGMENTATION
5.1 By Deployment
5.1.1 On Premise
5.1.2 Cloud
5.1.3 Hybrid
5.2 By Type
5.2.1 Network Security Testing
5.2.2 Application Security Testing
5.3 By Service Type
5.3.1 Firewall Testing
5.3.2 VPN Testing
5.3.3 Other Service Types
5.4 By Application
5.4.1 Mobile Application Security Testing
5.4.2 Web Application Security Testing
5.4.3 Cloud Application Security Testing
5.4.4 Enterprise Application Security Testing
5.5 By Testing Type
5.5.1 Static Application Security Testing (SAST)
5.5.2 Dynamic Application Security Testing (DAST)
5.5.3 Interactive Application Security Testing (IAST)
5.5.4 Runtime Application Self Protection (RASP)
5.6 By Testing Tool
5.6.1 Web Application Testing Tool
5.6.2 Code Review Tool
5.6.3 Penetration Testing Tool
5.6.4 Software Testing Tool
5.6.5 Other Testing Tools
5.7 By End-user Industry
5.7.1 Government
5.7.2 BFSI
5.7.3 Healthcare
5.7.4 Manufacturing
5.7.5 IT and Telecom
5.7.6 Retail
5.7.7 Other End-user Industries
5.8 Geography
5.8.1 North America
5.8.2 Europe
5.8.3 Asia-Pacific
5.8.4 Latin America
5.8.5 Middle East & Africa
6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Core Security Technologies Inc
6.1.2 iViZ Security Inc.
6.1.3 Offensive Security LLC
6.1.4 Applause App Quality Inc
6.1.5 Accenture PLC
6.1.6 Cisco Systems Inc.
6.1.7 Hewlett Packard Enterprise
6.1.8 IBM Corporation
6.1.9 McAfee
6.1.10 Veracode Inc.
6.1.11 ControlCase LLC
6.1.12 Paladion Networks Pvt Ltd
6.1.13 Maveric Systems Ltd
6.1.14 Checkmarx Ltd
7 INVESTMENT ANALYSIS
8 MARKET OPPORTUNITIES AND FUTURE TRENDS
MARKET SEGMENTATION
By Deployment
On Premise
Cloud
Hybrid
By Type
Network Security Testing
Application Security Testing
By Service Type
Firewall Testing
VPN Testing
Other Service Types
By Application
Mobile Application Security Testing
Web Application Security Testing
Cloud Application Security Testing
Enterprise Application Security Testing
By Testing Type
Static Application Security Testing (SAST)
Dynamic Application Security Testing (DAST)
Interactive Application Security Testing (IAST)
Runtime Application Self Protection (RASP)
By Testing Tool
Web Application Testing Tool
Code Review Tool
Penetration Testing Tool
Software Testing Tool
Other Testing Tools
By End-user Industry
Government
BFSI
Healthcare
Manufacturing
IT and Telecom
Retail
Other End-user Industries
Geography
North America
Europe
Asia-Pacific
Latin America
Middle East & Africa
South and Central America Smart Meters Market – Growth Trends and Forecasts (2019 – 2024)
| Information & Communications Technology | Published by: Mordor Intelligence | Market: |
| 90 pages | Published: 12-06-2019 |
- Information & Communications Technology
- Mordor Intelligence
- 90 pages
- Published: 12-06-2019
Market Overview
The South and Central America Smart Meter Market is expected to register a CAGR of over 21.1% during the forecast period 2019 – 2024. The market is primarily driven by governmental roll-outs for large-scale incorporations, in the absence of which, the primary drivers are theft prevention and reduction of other non-technical loses, along with functionality improvements, such as the ability to control utilities remotely and time-based tariffs. However, countries lacking supporting legislation are witnessing slow growth in the market, with patchy implementation of the technology. This also inhibits these systems from performing at their optimal level.
South & Central America is witnessing a rapid increase in the population migrating to urban cities. Given the rising need to reduce global energy demand by one-third by adopting energy efficient practices, a number of initiatives by the governments are helping promote energy efficiency initiatives across the region.
Deployment of smart grids and smart metering systems provides solutions to curb energy wastage in industries. Implementation of smart metering systems enables energy suppliers to continuously monitor the electricity usage, by employing smart meter systems at multiple points within the grid.
With innovations in technology, new meters with improved efficiency are expected to be employed. Consumers and governments around the world, including energy producers and suppliers, have realized the advantages of employing smart metering systems and are pushing toward their deployment.
The most prominent limitation in the smart metering market is the unavailability of capital funding. Smart systems are comparatively expensive than the regular metering equipment employed by most of service providers and users. Smart metering systems utilize digital components and connectivity systems that enable them to operate and transmit data. This increases the cost of the metering equipment.
Moreover, different smart meters are designed with various parameters, based on the operational requirements and consumer requirements, thus, driving the costs. Furthermore, smart meters are complicated equipment that requires skilled labor. All these factors drive the overall cost of these systems, making them expensive, compared to regular and conventional metering systems.
Scope of the Report
The increasing technological awareness and internet penetration in the developing countries and the growing demand in developed countries for advanced metering infrastructure (AMI) to replace existing AMR systems are expected to result in the growth of the global smart meter market. However, the saturation of the smart electricity meter market segment in major countries, with reducing yearly demand, is expected to pose a major challenge to the market, resulting in a low growth rate.
Smart electricity meters account for the largest share of the market, which is expected to witnesses declining demand throughout the forecast period. This is expected to negatively affect the overall market. It is anticipated to be revived by the large-scale roll-outs. However, smart gas and water meter segments are expected to show consistent growth during the forecast period.
Key Market Trends
Electricity is expected to register a Significant Growth
Brazil has stringent regulation policies, resulting in a consolidated market. Landis+Gyr and Elster are significant players in the country, providing high barriers for new entrants.
In Mexico, there are possibilities of significant investments that are expected to boost the yearly demand volume from the earlier 0.58 million units to 1.54 million units until 2022. The revenues of the smart meter market are not expected to follow a similar growth rate, as the growing competition is increasing the price pressure on the manufacturers.
Chile has a national rollout planned, which is expected to significantly boost the smart electricity meters market in the country. Whereas their incorporation in Ecuador is expected to be fueled by the need to reduce non-technical losses. However, the progress of the market in these countries is slow. The region at large suffers from a lack of funds, and therefore, any prospect of short-term growth of the Latin American market is absent.
Brazil to hold a Major Share
Brazil is a prominent market in Latin America, with leading utility providers like Endesa. The vast consumer base of nearly 5.7 million provides a substantial size of the potential market. The country is planning significant rollouts of smart electricity meters after positive experiences in Italy and Spain. Brazil is expected to witness significant growth in the smart gas meter market. The Brazilian government has announced funding worth around USD 200 million for developments of smart grids and also announced plans to equip smart meters in the whole country by 2021. This factor, coupled with Brazils strong importance on renewable energy generation, is expected to act as a driving factor for the Brazilian smart meter market.
Lack of regulations and funding is a vital issue, which severely restrains the market. However, water scarcity in various parts of the region is acting as a major driver for the utility department to start running trial projects, and if water scarcity continues to deteriorate further, it may accelerate smart meter deployments.
Brazil’s utility holding company AEGEA is expected to aid its subsidiary utility Nascentos do Xingu to deploy event management solutions. This technology is anticipated to be used to better understand water usage patterns for the development of tailored water efficiency initiatives. This also can be used to modernize the country’s distribution system to meet the growing demands of smart water, due to a rapid increase in its customer base.
Competitive Landscape
The South and Central America Smart Meter Market is highly competitive and consists of several major players. In terms of market share, few of the major players currently dominate the market. These major players with prominent share in the market are focusing on expanding their customer base across foreign countries. These companies are leveraging on strategic collaborative initiatives to increase their market share and increase their profitability. The companies operating in the market are also acquiring start-ups working on South and Central America Smart Meter technologies to strengthen their product capabilities.
In Sep 2017, Landis+Gyr, a global smart metering supplier with its smart grid solutions, has secured one of the largest smart metering contracts, yet awarded in India, with Tata Power Delhi Distribution Ltd. Encompassing 200,000 single-phase and three-phase smart meters, the project was a follow up to the contract for India’s first Advanced Metering Infrastructure (AMI) with Radio Frequency (RF) Canopy, comprising 500,000 endpoints, which Tata Power-DDL awarded to Landis+Gyr earlier in the year.
Reasons to Purchase this report:
– The market estimate (ME) sheet in Excel format
– Report customization as per the client’s requirements
– 3 months of analyst support
1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Overview
4.2 Introduction to Market Drivers and Restraints
4.3 Market Drivers
4.3.1 Need for Improvement in Energy Efficiency
4.3.2 Billing Accuracy and Customer Convenience
4.4 Market Restraints
4.4.1 High Costs and Security Concerns
4.4.2 Integration Difficulties with Smart Meters
4.5 Value Chain / Supply Chain Analysis
4.6 Industry Attractiveness – Porter’s Five Forces Analysis
4.6.1 Threat of New Entrants
4.6.2 Bargaining Power of Buyers/Consumers
4.6.3 Bargaining Power of Suppliers
4.6.4 Threat of Substitute Products
4.6.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Type
5.1.1 Electricity
5.1.2 Gas
5.1.3 Water
5.2 By End User
5.2.1 Commercial
5.2.2 Industrial
5.2.3 Residential
5.3 Geography
5.3.1 South and Central America
5.3.1.1 Brazil
5.3.1.2 Mexico
5.3.1.3 Argentina
5.3.1.4 Chile
5.3.1.5 Spain
5.3.1.6 Rest of South and Central America
6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 General Electric Co.
6.1.2 Landis+Gyr Group AG
6.1.3 Sensus USA Inc. (Xylem Inc.
6.1.4 Echelon Corporation
6.1.5 Diehl Stiftung & Co. KG
6.1.6 Wasion Group Holdings
6.1.7 Elster Group GmbH (Honeywell)
6.1.8 Kamstrup AS
6.1.9 Itron Inc.
6.1.10 Arad Group
6.1.11 Zenner International GmbH & Co. KG
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
7.1 Investment Analysis
MARKET SEGMENTATION
By Type
Electricity
Gas
Water
By End User
Commercial
Industrial
Residential
Geography
South and Central America
Brazil
Mexico
Argentina
Chile
Spain
Rest of South and Central America
Supply Chain Big Data Analytics Market – Growth, Trends, and Forecast (2019 – 2024)
| Information & Communications Technology | Published by: Mordor Intelligence | Market: |
| 80 pages | Published: 13-06-2019 |
- Information & Communications Technology
- Mordor Intelligence
- 80 pages
- Published: 13-06-2019
Market Overview
The Supply Chain Big Data Analytics Market is expected to register a CAGR of over 17.31 % during the forecast period 2019 – 2024. With advancements in information technology, firms are now able to access, store, and process a massive amount of data. Organizations are analyzing data sets and identifying key insights to apply to their operations, making it evident that big data has an important role to play in any industry. From food and beverage distribution to high tech, companies are incorporating analytics.
The widespread use of digital technologies has led to the emergence of big data analytics (BDA) as a critical business capability to provide companies with better opportunities, to obtain value from an increasingly huge amount of data and gain a commanding competitive advantage.
Big data analytics in Logistics & Supply Chain Management (LSCM) has garnered increasing attention due to its complexity and the prominent role of LSCM in enhancing the overall business performance. According to a survey conducted by Accenture in 2014, more than one-third of the respondents reported being engaged in serious conversations to deploy analytics in LSCM, while three out of ten already have taken an initiative to implement analytics.
LSCM faces the most significant challenges that can potentially result in inefficiencies and wastage in supply chains, such as delayed shipments, rising fuel costs, inconsistent suppliers, and ever-increasing customer expectations, among others.
The power of data is becoming evident to businesses of all shapes and sizes, from financial service to automobile manufacturing, healthcare, NGO, and more. It is increasingly becoming essential to make the best use of big data analytics in a supply chain to generate more profound insights. The retail sector streams a massive amount of data across its supply chains, at diverse customer touch points in many omnichannel operations.
According to a survey by Softweb Solutions, retailers who use predictive analytics have achieved a 73% increase in sales compared to those who did not use it. Therefore, retailers are utilizing big data solutions via customer analytics to multiply profitability and outperform competitors by personalizing their in-store offerings and online product.However, there are few stumbling blocks for supply chain management while executing real-time analytics.
Scope of the Report
Supply chain analytics solutions can aid enterprises achieve growth, enhance profitability, and increase market shares by utilizing derived insights for making strategic decisions. These solutions can also offer a holistic view of supply chain and help in enhancing sustainability, reducing inventory cost, and accelerating time-to-market for products in the long run.
Key Market Trends
Retail is expected to register a Significant Growth
The retail industry currently holds the largest share of the global data analytics market, and is expected to present vast opportunities of growth, owing to the growing number of data sources being generated, with the adoption of IoT solutions, beacons, and RFID technologies across the supply chain. According to the Global Shopping Survey 2015, 96% of the retailers are ready to adopt IoT solutions and devices to analyze customer data, track stock levels, and strengthen customer relationships. All these technological improvisations not only enable better tracking of the products across the supply chain, but also help in gaining a clear understanding of customer behavior.
For instance, retailers have also put in a network of RFID readers into the roof space of their sales floors, allowing them to read all of the stock on display and providing more accurate inventory visibility. Augmenting this trend, the American Apparel is leveraging RFID tags and data analytics tools to improve inventory management, while Walmart employed big data analytics itself to enhance its in-store and supply chain management.
However, massive amounts of this useful information are left to rot, resulting in the overall conversion rates of only 2 to 3%. Thus, the big analytics market has been gaining traction in the retail market, to leverage the data, with its ability to understand, analyze, and generate valuable insights.
The United States is Expected to Hold Major Share
The United States is rigorously looking to strengthen its manufacturing industry, by enhancing its productivity by laying emphasis on improving activities across the supply chain, within the industrial sector in the country. The e-commerce industry in the United States is proliferating, owing to which, the requirement for efficient supply chain management is on the rise. According to the US Commerce Department, the e-commerce industry in the country rose by over 40% in 2017. As a result, big data is expected to rise significantly, thereby, having a positive impact on the supply chain analytics in the country.
The e-retailers in the North American retail market are rigorously trying to enhance the customer experience, by incorporating same-day delivery, which can effectively be achieved through effective supply chain management. Notably, according to Auburn University’s Harbert College of Business, in early 2018, the retailers in the United States are expected to foster their investment in the supply chain management, especially in technology upgrade, owing to expansion and rapid growth in the e-commerce industry.
Additionally, startups are trying to venture into the retail space in the region that are raising funds to boost their operational efficiency through big data analytics and other emerging technologies. For instance, A.S. Watson group (ASW) announced a partnership with Rubikloud, a Toronto-based startup, primarily to invest in developing big data capabilities. The former company invested about USD 70 million to enhance the operational efficiency and customer experience through the integration of visualization and machine learning capabilities. As a result, it is projected to propel the supply chain big data analytics market growth in the country.
Competitive Landscape
The Supply Chain Big Data Analytics Market is highly competitive and consists of several major players. In terms of market share, few of the major players currently dominate the market. These major players with prominent share in the market are focusing on expanding their customer base across foreign countries. These companies are leveraging on strategic collaborative initiatives to increase their market share and increase their profitability. The companies operating in the market are also acquiring start-ups working on Supply Chain Big Data Analytics technologies to strengthen their product capabilities. In July 2018, Deloitte and SAS entered into an agreement to address the complex risk and regulatory calculations at scale, and turn compliance into an opportunity.
Reasons to Purchase this report:
– The market estimate (ME) sheet in Excel format
– Report customization as per the client’s requirements
– 3 months of analyst support
1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Overview
4.2 Introduction to Market Drivers and Restraints
4.3 Market Drivers
4.3.1 Increasing Need Of Business Data To Improve Efficiency
4.4 Market Restraints
4.4.1 Operational Complexity Coupled With High Maintenance Costs
4.4.2 Increasing Concerns About Security Regarding Big Data Analytics
4.5 Value Chain / Supply Chain Analysis
4.6 Industry Attractiveness Porters Five Force Analysis
4.6.1 Threat of New Entrants
4.6.2 Bargaining Power of Buyers/Consumers
4.6.3 Bargaining Power of Suppliers
4.6.4 Threat of Substitute Products
4.6.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Type
5.1.1 By Solution
5.1.1.1 Supply Chain Procurement and Planning Tool
5.1.1.2 Sales and Operations Planning
5.1.1.3 Manufacturing Analytics
5.1.1.4 Transportation and Logistics Analytics
5.1.1.5 Other Solutions (Inventory Planning and Optimization Analytics and Scheduling and Reporting Tools)
5.1.2 By Service
5.1.2.1 Professional Services
5.1.2.2 Support and Maintenance Services
5.2 By Deployment
5.2.1 On-premise
5.2.2 Cloud
5.3 By End-user Industry
5.3.1 Retail
5.3.2 Transportation and Logistics
5.3.3 Manufacturing
5.3.4 Healthcare
5.3.5 Other End-user Industries
5.4 Geography
5.4.1 North America
5.4.2 Europe
5.4.3 Asia Pacific
5.4.4 Latin America
5.4.5 Middle East and Africa
6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 SAP SE (SAP)
6.1.2 IBM Corporation
6.1.3 Oracle Corporation
6.1.4 MicroStrategy Incorporated
6.1.5 Genpact Limited
6.1.6 SAS Institute Inc.
6.1.7 Sage Clarity Systems
6.1.8 Tableau
6.1.9 Birst Inc.
6.1.10 Capgemini Group
6.1.11 Kinaxis Inc.
7 INVESTMENT ANALYSIS
8 MARKET OPPORTUNITIES AND FUTURE TRENDS
MARKET SEGMENTATION
By Type
By Solution
Supply Chain Procurement and Planning Tool
Sales and Operations Planning
Manufacturing Analytics
Transportation and Logistics Analytics
Other Solutions (Inventory Planning and Optimization Analytics and Scheduling and Reporting Tools)
By Service
Professional Services
Support and Maintenance Services
By Deployment
On-premise
Cloud
By End-user Industry
Retail
Transportation and Logistics
Manufacturing
Healthcare
Other End-user Industries
Geography
North America
Europe
Asia Pacific
Latin America
Middle East and Africa
Telecom Towers Market – Growth, Trends and Forecast (2019 – 2024)
| Information & Communications Technology | Published by: Mordor Intelligence | Market: |
| 100 pages | Published: 13-06-2019 |
- Information & Communications Technology
- Mordor Intelligence
- 100 pages
- Published: 13-06-2019
Market Overview
The Telecom Tower Market is expected to register a CAGR of over 4.56% during the forecast period 2019 – 2024. The leasing concept has enabled the MNOs to invest heavily in developing their infrastructure and reach across rural regions, thus bringing new revenues to the tower operators, through tower installations. Tower-sharing is one of the major growth drivers for the telecom industry, as it provides benefits like cost reduction and faster data rollout. The telecom tower industry has gained high prominence as an independent industry, mainly in India and the United States.
Over the years, millions of dollars have been spent on improving broadband connectivity to the rural areas. The annual data usage via wireless networks has been increasing rapidly, promoting the smartphone penetration considerably. In 2015, the US Department of Agriculture invested around USD 85 million for improving the internet connectivity in the rural areas of the country. However, government initiatives are not the only factors responsible for promoting internet connectivity in the rural areas.
The broadband adoption can help improve the economy in rural areas by increasing income, creating jobs, and by lowering unemployment rates. However technology keeps improving, enabling existing wiring to carry more and more data. Alternative techniques are being used to promote broadband in rural areas. For instance, broadband via mobile phone technology or via satellite. Though via satellite is an expensive alternative, it stands as one of the dependable sources of broadband for people staying in rural areas.
Despite regular investments from the governments, many rural areas around the world lack access to high-speed internet services. With the introduction of next-generation technologies, such as the Internet of Things, and advanced connectivity spectrums, like 5G, the global telecom tower market is expected to have an increase in demand over the next few years.
The environmental impacts of telecom towers have always been a major concern. Radiation from mobile towers has always been an issue, which is recognized as an unseen and subtle pollutant that may be affecting life forms in multiple ways.
Installation across a few regions has been stopped, considering the local public’s fear of the environmental damage that the presence of the mobile towers may cause in the neighborhood. For instance, the residents of Clear Lake Riviera, California, have cited fire danger as their primary concern toward the installation of a telecom tower. Telecom operators like Verizon and AT&T are finding a need for the tower in the region, however, the concerns of the public has been delaying the process. The tower is ready for set up by December 2018, after the feasibility tests conducted by Horizon Tower, a prominent telecom infrastructure provider. Although in the above cited instance, installation got a nod, the impact of the environmental concerns cited by the public in the setting up of the towers has been evident.
Scope of the Report
The increasing data usage by consumers has led to a competitive telecom landscape across regions. With tower sharing becoming increasingly popular among the MNOs, the tower operators have been able to reach operational efficiencies. Independent tower companies owned around 70% of the total 4.10 million towers around the world (as of 2017). China has the highest number of telecom towers in the world, owned by the state-run China Tower Corporation. They have around 1,968,000 towers and it was estimated that they are leasing over 550,000 towers.
Key Market Trends
Lattice Tower is expected to register a Significant Growth
Lattice telecom towers are mostly three-legged towers, with tubular leg elements and tubular bracing members. They are used explicitly in case of heavy loads, which makes them suitable for central communication hubs and MW backbone sites in hurricane zones.The primary purpose of setting up a lattice telecom tower in a telecom network is to support more than one antenna for communication purposes. These towers also support the load of supporting apparatus used in communication networks.
Lattice telecom towers find their primary applications in radars, video surveillance equipment, and GSM/CDMA equipment. They can be used as electricity transmission towers, radio towers, or as an observation tower.
The weight of the lattice tower is spread over a greater area, which reduces the pressure on the foundation and the ground. The modules of a lattice telecom tower can be assembled easily and does not require heavy equipment and cranes, which further optimizes the cost spending of vendors.The truss action and larger base dimensions of this infrastructure help resist the applied loads more effectively, leading to a lighter structural design. Also, wind loads are reduced due to the lattice topology.
North America is Expected to Hold Major Share
The North American region has been witnessing a significant shift, with the majority of towers being increasingly transferred from MNOs to independent tower companies. Owing to supporting initiatives by the governments, the region is expected to continually strengthen its position in the global market. For instance, the US Department of State’s Global Connect Initiative (GCI) aims to bring an additional 1.5 billion people online by 2020, thus creating a demand for more connectivity and network infrastructure.
Moreover, aggregate annual wireless capital expenditure in the United States was valued at USD 30 billion, which is expected to augment the market’s growth. In 2017, the number of mobile phone users in the United States is expected to reach about 266 million, with mobile internet penetration of about 237.2 million. Mobile internet penetration is expected to cross 275 million by 2023. Increasing wireless data usage continues to compel wireless service providers to improve their networks’ quality, and make incremental investments on the coverage and capacity of their networks.
Subscriber adoption of advanced wireless data applications, particularly mobile video, advanced devices, and densification of advanced networks by wireless service providers, to satisfy the growing demand for high-bandwidth wireless data, are driving the increased deployment of towers in the region.
Competitive Landscape
The Telecom Tower Market is highly competitive and consists of several major players. In terms of market share, few of the major players currently dominate the market. These major players with prominent share in the market are focusing on expanding their customer base across foreign countries. These companies are leveraging on strategic collaborative initiatives to increase their market share and increase their profitability. The companies operating in the market are also acquiring start-ups working on Telecom Tower Market to strengthen their product capabilities. In April 2018, Crown Castle International Corp. announced that its subsidiary, CCR S.r.l., agreed to purchase a 49% interest in RaiWay S.p.A, a subsidiary of RAI (Radiotelevisione Italiana) S.p.A., the Italian state-owned television and radio broadcaster, for approximately USD 380 million. RaiWay employs over 750 people and manages over 2,300 broadcast transmission sites across Italy, representing Italy’s largest broadcast tower network.
Reasons to Purchase this report:
– The market estimate (ME) sheet in Excel format
– Report customization as per the client’s requirements
– 3 months of analyst support
1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Overview
4.2 Introduction to Market Drivers and Restraints
4.3 Market Drivers
4.3.1 Connecting/Improving Connectivity To Rural Areas
4.3.2 Providing Wider Coverage And Catering To Increasing Data Needs
4.4 Market Restraints
4.4.1 Environmental Concerns About Power Supply Systems To Towers
4.4.2 Tower-sharing Between Telecom Companies
4.5 Value Chain / Supply Chain Analysis
4.6 Industry Attractiveness Porters Five Force Analysis
4.6.1 Threat of New Entrants
4.6.2 Bargaining Power of Buyers/Consumers
4.6.3 Bargaining Power of Suppliers
4.6.4 Threat of Substitute Products
4.6.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Fuel Type
5.1.1 Renewable
5.1.2 Non-Renewable
5.2 By Type of Tower
5.2.1 Lattice Tower
5.2.2 Guyed Towers
5.2.3 Monopole Towers
5.2.4 Stealth Towers
5.3 By Installation
5.3.1 Rooftop
5.3.2 Ground Based
5.4 By Ownership
5.4.1 Operator Owned
5.4.2 Joint Venture
5.4.3 Private Owned
5.4.4 MNO Captive
5.5 Geography
5.5.1 North America
5.5.2 Europe
5.5.3 Asia Pacific
5.5.4 Latin America
5.5.5 Middle East and Africa
6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Bharti Infratel Limited
6.1.2 Helios Towers Africa
6.1.3 American Tower Corporation
6.1.4 SBA Communications Corporation
6.1.5 AT&T Inc.
6.1.6 GTL Infrastructure Ltd
6.1.7 T-Mobile Towers
6.1.8 Crown Castle International Corporation
6.1.9 China Tower Corporation
7 INVESTMENT ANALYSIS
8 MARKET OPPORTUNITIES AND FUTURE TRENDS
MARKET SEGMENTATION
By Fuel Type
Renewable
Non-Renewable
By Type of Tower
Lattice Tower
Guyed Towers
Monopole Towers
Stealth Towers
By Installation
Rooftop
Ground Based
By Ownership
Operator Owned
Joint Venture
Private Owned
MNO Captive
Geography
North America
Europe
Asia Pacific
Latin America
Middle East and Africa
Terahertz Technologies Market – Growth, Trends and Forecast (2019 – 2024)
| Information & Communications Technology | Published by: Mordor Intelligence | Market: |
| 100 pages | Published: 07-06-2019 |
- Information & Communications Technology
- Mordor Intelligence
- 100 pages
- Published: 07-06-2019
Market Overview
The Terahertz technology Market was valued at USD 170.67 million in 2018 and is expected to register a CAGR of over 30.47% during the forecast period 2019 – 2024. The growing number of applications of the technology in security applications has been the primary driving force for the growth of the market in the recent past. There has been a significant rise in the number of manufacturing companies in developing countries, creating a huge demand for precise security systems, thus driving the growth of terahertz technology in the market.
The cost complications associated with the installation of the technology in the different applications has been another major factor influencing the decision-making process of the end-users. Disruptive technologies in some sectors can face the barriers of customer skepticism and resistance from incumbents already selling into these areas.
Scope of the Report
The abbreviated form of terahertz is THz and is the unit of electromagnetic wave frequency and it is equal to 1 trillion hertz. It acts as an indicator of the frequency of infrared, ultraviolet and visible radiation. Wireless technology and computers do not commonly use terahertz. This technology of terahertz is primarily used by the astronomers and physicists. The commonly used units are kilohertz, megahertz, etc. The advantages of the terahertz light are that they are non-invasive, intrinsically safe and non-ionizing and are non-destructive
Key Market Trends
Defense & Security is expected to register a Significant Growth
Companies are now collaborating with the end user industry to develop sophisticated devices to detect threats. With the ability to detect different types of materials, including non-metallic substances, is aiding the security sector handle threats. Handheld scanners are being deployed in Airports and other public spaces for security screening and the technology is also being deployed for package scanning in Airports. Growing terrorist threats around the world and increasing criminal activities are driving investments in many countries to establish security infrastructure. This is expected to aid the growth of terahertz technology in the coming years.
With increasing innovations and better imaging capabilities, security organizations are investing in upgraded devices for better performance. Increasing utilization of plastic and new chemical & biological weapons by criminals is creating the need to use terahertz devices. Also, increased safety provided by the technology gives it a considerable advantage over existing X-ray scanners and detectors. The cost of the technology is expected to decrease in the forecast period with high demand from the market. Thus, the adoption is expected to further grow from emerging nations looking to upgrade security. Overall, the technology is expected to see a huge demand in the coming years, in turn, driving the market’s growth.
Geographic Trends
North America, being the largest markets, for technology-based solutions, is expected to be a strong player in the global economy especially in the development and implementation of new technologies. Terahertz being a new technology and North America is one of the earliest adopters, the market for this technology is the largest in the region. Increase in the production of helicopters and commercial aircrafts in the United States is also expected to drive the market for terahertz technology in this region. The huge aerospace industry of the United States exports more than 60% of all aerospace production.
Competitive Landscape
The Terahertz technology Market is highly competitive and consists of several major players. In terms of market share, few of the major players currently dominate the market. These major players with a prominent share in the market are focusing on expanding their customer base across foreign countries. These companies are leveraging on strategic collaborative initiatives to increase their market share and increase their profitability. The companies operating in the market are also acquiring start-ups working on Terahertz technologies to strengthen their product capabilities.
For instance, in March 2017, Luna Innovations Incorporated announced its Picometrix division, which entered into a Vendor Managed Inventory Agreement with the Chinese leading telecommunications equipment and network solutions provider. The agreement integrated Picometrix closely into the customer’s supply chain and manufacturing processes. Under the agreement, Picometrix is expected to maintain a dedicated inventory of 100G integrated coherent receivers and other future approved products, which its customer can draw into manufacturing on a “just-in-time†basis, in Hong Kong.
Reasons to Purchase this report:
– The market estimate (ME) sheet in Excel format
– Report customization as per the client’s requirements
– 3 months of analyst support
Table of Contents
1. Introduction
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2. Research Methodology
3. Executive Summary
4. Market Dynamics
4.1 Market Overview
4.2 Introduction to Market Drivers and Restraints
4.3 Market Drivers
4.3.1 Increased Demand in Medical Sector, and Non-Destructive Testing Applications
4.3.2 Holistic Approach to Security through the Usage of Terahertz Technology
4.4 Market Restraints
4.4.1 Lack of Awareness of the Technology in the Market
4.4.2 Lacking the Device Infrastructure to Support the Adoption of Terahertz Technology
4.5 Value Chain / Supply Chain Analysis
4.6 Industry Attractiveness Porters Five Force Analysis
4.6.1 Threat of New Entrants
4.6.2 Bargaining Power of Buyers/Consumers
4.6.3 Bargaining Power of Suppliers
4.6.4 Threat of Substitute Products
4.6.5 Intensity of Competitive Rivalry
5. Market Segmentation
5.1 Geography
5.1.1 North America
5.1.2 Europe
5.1.3 Asia Pacific
5.1.4 South America
5.1.5 Middle East and Africa
5.2 Type of Technology
5.2.1 Terahertz Imaging Systems
5.2.1.1 Active System
5.2.1.2 Passive System
5.2.2 Terahertz Spectroscopy Systems
5.2.2.1 Time Domain
5.2.2.2 Frequency Domain
5.2.3 Communications Systems
5.3 End Users
5.3.1 Healthcare
5.3.2 Defense and Security
5.3.3 Telecommunications
5.3.4 Industrial
5.3.5 Food & Agriculture
5.3.6 Laboratories
5.3.7 Others
6. Competitive Landscape
6.1 Company Profiles
6.1.1 Luna Innovations
6.1.2 Digital Barriers PLC
6.1.3 TeraView Limited
6.1.4 Toptica Photonics AG
6.1.5 HÜBNER GmbH & Co, KG
6.1.6 Advantest Corporation
6.1.7 Traycer Diagnostics Systems Inc.
6.1.8 Terasense Group Inc.
6.1.9 Microtech Instrument Inc.
6.1.10 Menlo Systems GmbH
6.1.11 Gentec Electro Optics Inc.
6.1.12 Bakman Technologies
7. Market Opportunities And Future Trends
7.1 Investment Analysis
7.2 Future of Terahertz Technologies Market
Market Segmentation
Market Segmentation
Geography
North America
Europe
Asia Pacific
South America
Middle East and Africa
Type of Technology
Terahertz Imaging Systems
Active System
Passive System
Terahertz Spectroscopy Systems
Time Domain
Frequency Domain
Communications Systems
End Users
Healthcare
Defense and Security
Telecommunications
Industrial
Food & Agriculture
Laboratories
Others
United States Marketing Analytics Market – Growth, Trends, Forecast (2019 – 2024)
| Information & Communications Technology | Published by: Mordor Intelligence | Market: |
| 100 pages | Published: 10-06-2019 |
- Information & Communications Technology
- Mordor Intelligence
- 100 pages
- Published: 10-06-2019
Market Overview
The US marketing analytics market was valued at USD 847.81 million and is anticipated to register a CAGR of 12.9% over the forecast period (2019-2024). The benefits of analytics have become highly obvious for companies, as the competition for the retention of customers has become a necessity for the businesses. Companies these days use multiple channels to keep the customers informed and connected with them. Analytics solution allows them to keep track of the impact of the actions taken. This has resulted in the integration of these solutions with the existing ERP solution, which is beneficial in using the generated and available data.
Increasing need to utilize marketing budgets for an effective ROI is estimated to boost the market over the forecast period.
Furthermore, the adoption of cloud technology and Big Data is also increasing the growth of the US marketing analytics market.
Over the course of 2017, technology giants, like Google, Adobe, Salesforce, and Oracle added more data sources to their ever-growing marketing capabilities. This particular trend is expected to continue, as businesses of all sizes work to lessen the complexity of data collection, cleansing, and usage across their organizations.
Scope of the Report
Marketing analytics software aid a company in tracking the data pertaining to traffic, leads, and sales. Implementation of marketing analytics helps the person of interest to compare between various mediums of operation, such as social media vs. blogging vs. email marketing. These analytics also aid in diagnosing the difficulties faced in a particular channel, and the tactical steps that need to be taken to improve the background.
Key Market Trends
E-mail Marketing Segment to Hold Major Market Share over the Forecast Period
E-mail marketing is one of the primary channels of marketing for most US businesses in their overall marketing strategy. Considering the number of e-mail users, about 233 million in the United States (as of 2017), the marketers find great opportunities to reach out to customers.
E-mail marketing is considered the third-most influential source of information for B2B customers after colleague recommendations and industry thought leaders (or influencers). While large businesses are using email marketing for increasing their brand loyalty, and are usually sales focused, small businesses are focusing on increasing their brand reach across the region.
Furthermore, the marketing analytics software enables businesses to create a customer segment based on different metrics, such as open rates and click-through rates. This is to personalize their marketing approach and also to evaluate their ROI, relative to the other forms of marketing, like display ads and search engine marketing.
According to Constant Contact Inc., a New York-based marketing company, e-mail marketing is the most popular form of marketing among the 1,005 US small business owners they surveyed. Among which, around 42% are using e-mail marketing for new potential customers and drive brand awareness.
Competitive Landscape
The US marketing analytics market is highly competitive and consists of several major players. In terms of market share, few of the major players currently dominate the market. These major players with a prominent share in the market are focusing on expanding their customer base across foreign countries. In July 2017, Teradata announced the acquisition of StackIQ, a prominent developer of cloud analytics software, which has managed the deployment of cloud and analytics software at millions of servers in data centers around the world. The acquisition is expected to strengthen the R&D capabilities of the company. Furthermore, in Jun 2018, Microsoft signed a MoU with New Sales Wales to trial a major data science project based on procurement analytics.
Reasons to Purchase this report:
– The market estimate (ME) sheet in Excel format
– Report customization as per the client’s requirements
– 3 months of analyst support
1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Overview
4.2 Industry Attractiveness Porter’s Five Forces Analysis
4.2.1 Threat of New Entrants
4.2.2 Bargaining Power of Buyers/Consumers
4.2.3 Bargaining Power of Suppliers
4.2.4 Threat of Substitute Products
4.2.5 Intensity of Competitive Rivalry
4.3 Industry Value Chain Analysis
4.4 Introduction to Market Drivers and Restraints
4.5 Market Drivers
4.5.1 Increase in Social Media Channels
4.5.2 Increasing Need to Utilize Marketing Budgets for an Effective ROI
4.5.3 Adoption of Cloud Technology and Big Data
4.6 Market Restraints
4.6.1 High Cost of Implementation and System Integration Issues for Marketing Analytics Software
4.6.2 Availability of Many Free Open Source Software
4.7 Technology Snapshot
5 MARKET SEGMENTATION
5.1 By Deployment
5.1.1 Cloud
5.1.2 On-premise
5.2 By Application
5.2.1 Online Marketing
5.2.2 E-mail Marketing
5.2.3 Content Marketing
5.2.4 Social Media Marketing
5.2.5 Other Applications
5.3 By End User
5.3.1 Retail
5.3.2 BFSI
5.3.3 Education
5.3.4 Healthcare
5.3.5 Manufacturing
5.3.6 Travel and Hospitality
5.3.7 Other End Users
6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 IBM Corporation
6.1.2 Microsoft Corporation
6.1.3 Oracle Corporation
6.1.4 Salesforce.Com Inc.
6.1.5 Accenture PLC
6.1.6 Adobe Systems Incorporated
6.1.7 SAS Institute Inc.
6.1.8 Teradata Corporation
6.1.9 Neustar, Inc.
6.1.10 Pegasystems Inc.
6.1.11 Tableau Software
6.1.12 Google LLC
7 INVESTMENT ANALYSIS
8 MARKET OPPORTUNITIES AND FUTURE TRENDS
MARKET SEGMENTATION
By Deployment
Cloud
On-premise
By Application
Online Marketing
E-mail Marketing
Content Marketing
Social Media Marketing
Other Applications
By End User
Retail
BFSI
Education
Healthcare
Manufacturing
Travel and Hospitality
Other End Users