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Industry and Market Reports & Data

A vast collection of industry outlooks and market overviews covering Vietnam, ASEAN, Asia and the Pacific, and Global markets. These aggregated reports are useful to understand market growth, size, share, and trends of market development.

Brand Health Check - U&A - Satisfaction

An elementary step for any business to take for a profound understanding on customers’ awareness, usage, purchase behaviors, and attitudes toward brands. It truly reflects the customers’ image and market environment which can be considered as a foundation for further business program planning and execution.

Insight+

It is a qualitative survey method (FGD, IDI) to explore customers insight toward the main factors/ barriers influencing upon purchasing process, the built brand image in customer mindset as well as the hidden switching tendency. Besides, it helps in gaining full picture the target consumers group, their lifestyles, consumption pattern etc.

Market Potential Explorer

One of the most comprehensive studies digging into key intelligent topics relevant to new market players. It employs the most diversified research methodologies (qualitative & quantitative), gathering secondary and primary data. Thorough analysis brings about understanding the existing and potential customers.

Concept & Product Testing

A combined tool to evaluate a product from concept to potential market offers in the forms of product and pricing. It helps recognize the likes and dislikes about the product from the customers’ point of view. It helps further improve products/services ensuring business success.

Mystery Shopper

A research method that is suitable for evaluating service quality, compliance with regulations, and measuring customers experience. During interaction with the subject, mystery shoppers perform specific tasks such as sharing personal needs, asking questions about products/ services, taking photograph/ audio recording (as required), playing some scenarios previously designed to evaluate the staff behavior, knowledge, and then provide detailed reports about the experiences.

Campaign Evaluation

Designed as a fast track study to pre or post- evaluate the effectiveness of a campaign. It aims to make the most use of a business’ spend on sales and marketing.

Retail Audit

A customized distribution measurement program conducted in the form of in-person store visits to all types of retail and service establishments throughout Vietnam. It is the most cost-effective, accurate, and actionable approach for businesses to control their push operation system and elicit price/trade strategies.

Price Sensitivitiy Measurement

A market technique for determining consumer price preferences, including acceptable price range & the Optimal price. PSM is most suitable for the determination of the price bracket of new products and services as well as adjusting the current product's/service's price.

We Deliver Solid Results

High Quality Research

Axis is the first Vietnamese market research agency to achieve ISO 9001-2008 certified by Bureau Veritas (France). We uphold quality process at every step of research.

Technology-based solutions

Axis continue to improve our processes, thereby we adopt new technologies to increase efficiency for our surveys.

Business Approach

Our team is comprised of seasoned individuals with deep understanding of the Vietnamese market, hence we include business-oriented analysis in our reports.

Focus Group Discussion

Encourages interaction among respondents and between respondents. The moderator, helps to answer in-depth questions broadly and dimensionally concerning brand perceptions & attitude toward a brand vs competitors.

In-depth Interview

A method of face-to-face interview obtaining broad and deep information about an important subject. In-depth interviews (IDIs) are used when approaching respondents who are industry leaders and key opinion leaders, specialists or experts, competitors, and B2B customers. This method uses semi-structured guidelines.

Quantitative Survey

Used for measurement & assessment for one or more brands (including customers’ awareness, usage, purchase as well as all evaluations and feedbacks on the products and services). This method is based on a large sample, and data is processed by statistical analysis tools with the significance ranged from 90-98%.

Desk Research

To gain secondary data from available reports, mass media published documents such as articles on newspapers, magazines, internet and other reports of GSO, associations, and key players, etc. This information will be aggregated, analyzed and reported in details, useful for B2B research.

Census

A method of statistical enumeration where all members of the population are studied. A population refers to the set of all observations/survey under concern for a paricular product/service. It can collect this information by surveying all households in a certain area, city, the country.

Mystery Shopper

A research method that is suitable for evaluating service quality, compliance with regulations, and measuring customers’ experience. Each mystery shopping session follows specially-designed guide reviewed and agreed by the brand.

Central Location Test

A combined tool to evaluate a product from concept to potential market offers in the forms of product and pricing among a customer group gathered in one location. It helps to quantitatively test a product or more with all needed cumstomers' feedbacks. It helps further improve products/services quickly with the minimum investment.

Our Clients

Client Testimonials

We’ve been partnering with Axis since 2004, before Victoria Healthcare was established. It was the first project that we did with Axis. We worked closely with Mrs. Hoa and her team to examine the feasibility of Victoria Healthcare. It’s been 20 years since then. And we had three more research projects with Axis in 2008, 2010, and most recently, 2018 to update our customer needs and brand position. The research results from Axis perfectly meet our needs. That is the reason why we have been their loyal customer for the past 20 years. One word to describe the service quality of Axis is ‘professional.

Mrs Pham Thi Thanh Binh CEO Victoria Healthcare Vietnam

Axis has been our partner since the first days, conducting market research for both domestic and international flights, including Thailand, Singapore, South Korea, Malaysia, Taiwan, Hong Kong and India. Diverse research from Axis provided us an aviation market paranoma from different angles., which made usfully confident of winning at new markets

Mrs. Nguyen Thi Thuy Binh Deputy General Manager of Vietjet Aviation Joint Stock Company

Since conducting our first public health research projects in Vietnam in 2009, Axis Research has been a valued partner in undertaking formative message testing research and regular population surveys. These have constituted a series of surveys tracking the effectiveness of national public communication campaigns conducted by the Vietnam Tobacco control Fund to educate about the harms of tobacco smoking and harmful exposure to secondhand smoke, particularly amongst women and children in Vietnam. Since 2017, Vital Strategies partnered with Axis Research on key research projects to design and evaluate road safety public communication campaigns in collaboration with the Ho Chi Minh Traffic Safety Committee to contribute to saving lives on the roads by encouraging seatbelt wearing and reducing speeding and drink driving. Most recently, Axis has conducted research with Vital Strategies and the Ministry of Health to guide production of a salt reduction campaign to contribute to reducing hypertension and stroke in Vietnam and an evaluation survey to assess its effectiveness and inform future efforts. Over these years Axis has been a consistent and reliable research partner for these critical areas of public health in Vietnam.

Dr Tom Carrol Senior Technical Advisor on Policy and Communication, Vital Strategies.

Axis professional and experienced staff meet our high expectation. A solid team! We would recommend Axis to any businesses that need to conduct research projects

Jeffry Budiarto PT Mayora Indah Tbk

Our cooperation comes to a wonderful conclusion, for the time being. We were happy about the service rendered by your company so far. The work was carried out in a professional and systematic manner. Particularly, all appointments were well managed. Keep it up!

Anthony Tan Regional Sales & Marketing of Stabilo