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3D Gaming Consoles Market – Segmented by Component (Hardware, Software), Console (Home Consoles, Hand Held Consoles, Micro Consoles, Dedicated Consoles), Platform (Microsoft Xbox, Sony PlayStation, Nintendo Wii), Technology (Xbox Illumiroom, Auto-stereoscopy, Leap Motion Technology, Polarized Shutter Technology, Compatible 3D Glasses), and Region – Growth, Trends, and Forecast (2019 – 2024)
Information & Communications Technology | Published by: Mordor Intelligence | Market: Global |
Unknown | Published: 24-06-2019 |
- Information & Communications Technology
- Mordor Intelligence
- Global
- pages
- Published: 24-06-2019
Market Overview
The 3D gaming consoles market is expected to register a CAGR of 15.15% over the forecast period of 2019 – 2024. Rise in the average spending by gamers, increasing purchasing power, and aggressive marketing strategies adopted by developers across the globe are driving the demand for 3D gaming consoles.
Companies, such as Microsoft and Sony, have been introducing 3D gaming consoles, like Nintendo Switch, as an addition to the existing console options to keep gamers engaged. The addition of augmented reality and virtual reality has also increased the popularity of the software.
Companies, such as Microsoft, Nintendo, and Xbox, have been increasing their product portfolio by increasing the number of 3D gaming consoles available. Products, like Xbox one X, PlayStation 4, and NES Classic Edition, have been released to drive the sale of 3D gaming consoles in the market. Current 8th generation consoles utilize cutting-edge technologies including Blu Ray, motion sense technology, virtual reality (VR), HD quality video and online functions.
With growing technological innovation in the gaming sector, the 3D gaming console market is expected to drive the market with more gamer switching their experience to 3D gaming instead of 2D gaming.
Scope of the Report
3D gaming consoles are video games consoles, which can support stereoscopic gameplays on integrated displays. The stereoscopic images improve the experience of the gameplay and provide realism to it by creating the illusion of depth, and providing accurate structural localization, and offer a better feeling of surface materials in the gaming environment. Different consoles can be used for 3D gaming along with different platform.
Key Market Trends
Home Consoles to Dominate the 3D Gaming Consoles Market
Home consoles primarily dominate the market with various players such as Sony, Microsoft and Nintendo dominating the market. Sony has been leading the market with about 70,599 3D gaming consoles sold in North America alone.
Various features such as online multiplayer gaming, cloud support, deals associated with home consoles have been increasingly popular, which have aided in the growth of their 3D gaming consoles in the market.
The release of the various provision of accessories such as 4K TVs has been advantageous to the growth of home consoles as they provide better gaming experience than other options available. The advent of VR and AR technologies further enrich the gaming experience of home consoles driving their sales.
Product developments, updates, and selection choices for various home consoles are higher compared to Handheld, micro-consoles which allows consumers to have a varied number of options to fit the consumer’s needs.
Asia-Pacific to be the Fastest Growing Market
Asia-Pacific is the most massive revenue generating economy for the entire gaming industry. Countries, like China, Japan, Australia, and South Korea are the prime gaming hot spots of the world, which are estimated to generate more than 40% of the gaming industry’s revenues annually.
The region is estimated to have more than 1.5 billion active gamers creating a vast market for 3D gaming consoles in the region.
The easy availability of the 3D gaming hardware and software in the region, as most of the prime vendors like Nintendo are based in the region, provides the region with a competitive edge over others.
With the increasing penetration of home consoles and PC based gaming, the demand for 3D gaming consoles in the region is expected to grow exponentially in the near future.
Competitive Landscape
The 3D gaming consoles market is consolidated with the major player having maximum market share. Some of the key players include Electronic Art Inc., Microsoft Corporation, Nintendo Co. Ltd, Sony Computer Entertainment, Guillemot Corporation S.A. (Thrustmaster), A4Tech Co.Ltd, Activision Publishing Inc., Logitech Inc., Oculus VR, among others.
May 2019 – Sony Corporation (Sony) and Microsoft Corp. (Microsoft) aprtnered on new innovations to enhance customer experiences in their direct-to-consumer entertainment platforms and AI solutions.
January 2019 – Sony Interactive Entertainment (SIE) and AudiokineticInc., a leading global provider of cross-platform audio solutions for the gaming and interactive media industries, announced they have entered into a definitive agreement for SIE to acquire Audiokinetic. With this acquisition, SIE will tap into Audiokinetic’s vast audio engineering expertise, adding significant value to the PlayStation ecosystem. Audiokinetic will continue to operate independently, licensing its multi-platform audio tools and middleware to developers in established and growth markets.
Reasons to Purchase this report:
– The market estimate (ME) sheet in Excel format
– Report customization as per the client’s requirements
– 3 months of analyst support
1. INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Introduction to Market Drivers and Restraints
4.3 Market Drivers
4.3.1 Growing Popularity of 3D Devices
4.3.2 Development of Autostereoscopic Technology
4.4 Market Restraints
4.4.1 Strong Competition form PCs
4.4.2 Higher Game Development Costs
4.5 Industry Value Chain Analysis
4.6 Industry Attractiveness – Porter’s Five Force Analysis
4.6.1 Bargaining Power of Suppliers
4.6.2 Bargaining Power of Buyers/Consumers
4.6.3 Threat of New Entrants
4.6.4 Threat of Substitute Products
4.6.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Component
5.1.1 Hardware
5.1.2 Software
5.2 By Console
5.2.1 Home Consoles
5.2.2 Hand Held Consoles
5.2.3 Micro Consoles
5.2.4 Dedicated Consoles
5.3 By Platform
5.3.1 Microsoft Xbox
5.3.2 Sony PlayStation
5.3.3 Nintendo Wii
5.3.4 Other Platforms
5.4 Geography
5.4.1 North America
5.4.1.1 United States
5.4.1.2 Canada
5.4.2 Europe
5.4.2.1 United Kingdom
5.4.2.2 Germany
5.4.2.3 France
5.4.2.4 Rest of Europe
5.4.3 Asia-Pacific
5.4.3.1 China
5.4.3.2 Japan
5.4.3.3 India
5.4.3.4 Rest of Asia-Pacific
5.4.4 Rest of the World
6. COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 A4Tech Co. Ltd
6.1.2 Activision Publishing Inc.
6.1.3 Electronic Art Inc.
6.1.4 Guillemot Corporation S.A. (Thrustmaster)
6.1.5 Kaneva LLC
6.1.6 Logitech Inc.
6.1.7 Microsoft Corporation
6.1.8 Nintendo Co. Ltd
6.1.9 Oculus VR
6.1.10 Sony Computer Entertainment
*List Not Exhaustive
7. INVESTMENT ANALYSIS
8. MARKET OPPORTUNITIES AND FUTURE TRENDS
MARKET SEGMENTATION
By Component
Hardware
Software
By Console
Home Consoles
Hand Held Consoles
Micro Consoles
Dedicated Consoles
By Platform
Microsoft Xbox
Sony PlayStation
Nintendo Wii
Other Platforms
Geography
North America
United States
Canada
Europe
United Kingdom
Germany
France
Rest of Europe
Asia-Pacific
China
Japan
India
Rest of Asia-Pacific
Rest of the World
Li-Air Battery – Market Potential, Applications, Opportunities, Trends, Competitive & Investment Analysis
Information & Communications Technology | Published by: Mordor Intelligence | Market: Global |
Unknown | Published: 24-06-2019 |
- Information & Communications Technology
- Mordor Intelligence
- Global
- pages
- Published: 24-06-2019
Market Overview
Lithium Air or LI-Air batteries are high capacity lithium batteries. Unlike traditional LI-ion batteries which use intercalated lithium compound, these Li-Air batteries use Lithium and Air (or oxygen). These type of batteries produce current by oxidizing lithium at anode and reducing oxygen at cathode. These batteries have high capacity which is around 5-10 times that of li-ion battery. This makes them highly desirable for electric vehicles and other utilities which need high capacities. Even though the technology was proposed in 1970`s, it wasn’t until 2000 that the technology went mainstream, due to material technology advancements. High capacity and low weight is drawing the interest of electric vehicle companies, this has generated increased investments in this technology. With recent breakthroughs in technology, scientists can now successfully create a fully functional Li-Air battery. Many leading energy companies and startups are working on this technology. With this pace and high investments the technology could be available for commercial use as early as 2018.
If successful the technology could completely revolutionize the automotive industry, by increasing the range of EV`s to match that of Internal Combustion Engine cars. It is possible to produce electric cars with range above 500 Kilometers per charge. High investments and need for efficient batteries is driving the growth in this market. This will help us reduce our carbon foot print and also decrease our dependence on fossil fuels. But more advancements have to be made before commercially usable prototypes can be produced. This technology has huge potential globally as the demand for renewable sources is increasing. USA and Europe will see high initial demand while Asia and Middle East will have massive growth opportunities.
The study, besides estimating the ‘Li-Air Batteries’ market potential till 2025, analyzes on who can be the market leaders and what partnerships would help them to capture the market share. The report gives an overview about the dynamics of the market, by discussing various aspects such as drivers, restraints, Porter’s 5 forces, value chain, customer acceptance and investment scenario.
The study in brief deals with the product life cycle, comparing it to the relevant products from across industries that had already been commercialized. It approximates the time for innovation, in order for the industry to maintain a stable growth over a sustained period. The report also details the potential for various applications, discussing about recent product innovations and gives an overview on potential regional market shares.
Reasons to Purchase this report:
– The market estimate (ME) sheet in Excel format
– Report customization as per the client’s requirements
– 3 months of analyst support
Table of Contents
1. Introduction
1.1 Concept
1.2 Study Deliverables
2. Research Methodology
2.1 Analysis Methodology
2.2 Research Phase
3. Executive Summary
4. Market Overview
4.1 Current Market Scenario
4.2 Market Drivers
4.2.1 Availability of Lithium
4.3 Market Restraints
4.3.1 Power Loss at Each Charging Cycle
4.3.2 Formation of Precipitates at the Electrodes
4.4 Ongoing Research Effort
4.5 Recent innovations and product developments
5. Market Dynamics
5.1 Porters 5 Forces
5.1.1 Bargaining Power of Suppliers
5.1.2 Bargaining Power of Buyers
5.1.3 Degree of Competition
5.1.4 Threat of Substitution
5.1.5 Threat of New Entrants
5.2 Product Life Cycle Analysis
5.3 Value Chain Analysis
5.4 Customer Acceptance / Adaptability
6. Market Potential – Size, Forecast, Trends & Opportunities (2016 – 2021)
6.1 Market Definition
6.2 Market Segmentation – End-User Industry
6.3 Market Potential v- Trend and Oppertunities
6.3.1 Automotive
6.3.2 Energy and Utilities
6.3.3 Military asnd Defence
6.3.4 Consumer Electronics
7. Key Players
7.1 Mullen Technologies, Inc
7.2 PolyPlus Battery Company
8. Conclusion
Market Segmentation
By Market Potential – Size, Forecast, Trends & Opportunities (2016 – 2021)
Market Definition
Market Segmentation – End-User Industry
Market Potential v- Trend and Opportunities
Automotive
Energy and Utilities
Military asnd Defence
Consumer Electronics
Security Analytics Market – Growth, Trends, and Forecast (2019 – 2024)
Information & Communications Technology | Published by: Mordor Intelligence | Market: Global |
100 pages | Published: 17-06-2019 |
- Information & Communications Technology
- Mordor Intelligence
- Global
- 100 pages
- Published: 17-06-2019
Market Overview
Global Security Analytics Market was valued at USD 2.92 billion in 2018 and is expected to reach USD 5.4 billion in 2024 with a CAGR of 10.7%, during the forecast period (2019-2024). The rapid growth of the internet has resulted in an exponential increase in the type and frequency of cyber attacks. Although many well-known cybersecurity solutions are utilized to counteract these attacks, the generation of Big Data over computer networks is rapidly rendering these traditional solutions obsolete.
The increased pervasiveness of data breaches and the higher volume of impacted records are resulting in far higher costs for organizations of all sizes. According to ISF, an independent and not-for-profit association of leading organizations from around the world, the number, magnitude, and costs of data breaches are all set to continue on their upward trajectories in 2019.
While day-to-day cyber threats continue to increase at an exponential rate, CISOs (Chief Information Security Officer) are most concerned over the rise of targeted and advanced malware enabled attacks such as Advanced Persistent Threats (APTs).
According to statistics from IBM and Ponemon Institute, the cost of a breach in the United States estimated at USD 7.35 million or nearly double the USD 3.62 million it cost globally. As a result, organizations are increasingly concentrating on threat hunting as a preventive measure.
Scope of the Report
Security analytics is the process of using data collection, aggregation, and analysis tools for security monitoring and threat detection. Security analytics data can be collected in several ways, including Network traffic. Endpoint and user behavior data.
Key Market Trends
Network Security Analytics to Account for Significant Share
Network security applications are the largest source of demand for security analytics solutions globally. Security analysis, unlike other more well-behaved problem domains, does not naturally lend itself to statistical analysis. In most of the cases, programmers do not have the basic data that enable them to fabricate an accurate analytical engine.
Further, given the tendency of attackers to constantly adapt to changes, makes fabrication of network security analytics solutions an almost impossible task to the programmers. Also, In recent times, there have been many cases of network and web-app security failures that brought catastrophic damage to several large enterprises and governments globally.
Further, as the traditional network security analytics solutions based on the Bayesian probability theory, that states it’s possible to predict with high accuracy the likelihood of something happening by capturing every element of a problem and calculates possible outcomes mathematically, are being replaced with machine learning algorithms, due to this network security analytics solutions are getting more reliable.
Bayesian models have domain conceptual alignment and ability to reason on incomplete data, while machine learning has the sheer power and ability to cope with massive quantities of data required by modern networks, that are spreading beyond traditional applications.
North America to Account for Major Share
The Kaspersky Lab 2018 B2B Survey indicated that in North America, the average cost of a data breach for an enterprise reached USD 1.6 million (up 23% from USD 1.3 million in 2017) on average.
North America is the most expensive location for any small- and medium-scale business (SMB) to suffer a data breach compared to other regions. SMBs in the United States and Canada have the highest recovery cost, at USD 149 thousand on average (up 27% from USD 117 thousand in 2017).
End-user industries in the region have been pioneers and early adopters of analytics solution to remain ahead of competitions in other regions. This has helped enterprises and SMBs create huge databases and infrastructure to support the use of security analytics in a proactive measure.
Companies, such as Cylance Inc., the leading provider of AI-driven, prevention-first security solutions, and Securonix, a provider of SIEM and user and entity behavioral analytics, operating in North America in security analytics, announced a partnership to support the interoperability of CylancePROTECT with the new release of the Securonix Security Analytics Platform indicating the emerging trend towards cloud solution in security analytics.
Competitive Landscape
The network security market comprises of several global and regional players, with the presence of technology and networking giants such as IBM and McAfee.This market is characterized by growing levels of product penetration, moderate product differentiation and high levels of competition.
Although the market poses high barriers to entry for new players, several new entrants have been able to gain traction in the market. The firm-concentration ratio is expected to further increase over the forecast period, due to the emergence of security firms, which are looking at this market as a lucrative opportunity to consolidate their offering.
Some key players in Security Analytics Market are, Arbor Networks Inc, RSA Security LLC (RSA), Cisco. Some of the key developments in Security Analytics Market are as follows:
Ensono entered into a partnership with Alert Logic to deliver continuous monitoring, threat detection and response for Ensono’s managed Amazon Web Services (AWS) clients. Ensono will leverage Alert’s managed security service offering built on Alert Logic Cloud Defender suite to deliver increased security and compliance protection for clients’ data, workloads, and applications based on AWS.
NetScout Systems Inc. announced that the company will be exhibiting its suite of service assurance and security solutions at the Black Hat USA in Las Vegas. The company will be conducting live product demonstrations of the award-winning enterprise tools, technology, and software solutions.
Reasons to Purchase this report:
– The market estimate (ME) sheet in Excel format
– Report customization as per the client’s requirements
– 3 months of analyst support
1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Overview
4.2 Introduction to Market Drivers and Restraints
4.3 Market Drivers
4.3.1 Increasing Level of Sophistication of Threats And Security Breaches
4.3.2 Rise in IoT and BYOD Trend
4.4 Market Restraints
4.4.1 Lack of Data Integration and Connectivity
4.5 Value Chain Analysis
4.6 Industry Attractiveness Porters Five Force Analysis
4.6.1 Threat of New Entrants
4.6.2 Bargaining Power of Buyers/Consumers
4.6.3 Bargaining Power of Suppliers
4.6.4 Threat of Substitute Products
4.6.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Application
5.1.1 Network Security Analytics
5.1.2 Application Security Analytics
5.1.3 Web Security Analytics
5.1.4 Endpoint Security Analytics
5.2 By End-user Industry
5.2.1 Healthcare
5.2.2 Defense and Security
5.2.3 Banking and Financial Services
5.2.4 Telecomm and IT
5.3 Geography
5.3.1 North America
5.3.2 Europe
5.3.3 Asia Pacific
5.3.4 Latin America
5.3.5 Middle East and Africa
6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Alert Logic Inc.
6.1.2 Arbor Networks Inc.
6.1.3 Symantec Corporation
6.1.4 Cisco Systems Inc.
6.1.5 RSA Security LLC
6.1.6 Hewlett-Packard Enterprise
6.1.7 IBM Corporation
6.1.8 Logrhythm, Inc.
6.1.9 Fireeye, Inc.
6.1.10 Splunk Inc.
6.1.11 Fortinet Inc.
6.1.12 McAfee LLC
6.1.13 Micro Focus International Plc
7 INVESTMENT ANALYSIS
8 MARKET OPPORTUNITIES AND FUTURE TRENDS
MARKET SEGMENTATION
By Application
Network Security Analytics
Application Security Analytics
Web Security Analytics
Endpoint Security Analytics
By End-user Industry
Healthcare
Defense and Security
Banking and Financial Services
Telecomm and IT
Geography
North America
Europe
Asia Pacific
Latin America
Middle East and Africa
Loyalty Management Market – Growth, Trends and Forecasts (2019 – 2024)
Information & Communications Technology | Published by: Mordor Intelligence | Market: Unknown |
Unknown | Published: Unknown |
Mobile Satellite Services Market – Growth, Trends, and Forecast (2019 – 2024)
Information & Communications Technology | Published by: Mordor Intelligence | Market: Global |
100 pages | Published: 14-06-2019 |
- Information & Communications Technology
- Mordor Intelligence
- Global
- 100 pages
- Published: 14-06-2019
Market Overview
The mobile satellite services market is expected to register a CAGR of over 6.2% during the forecast period 2019 – 2024. The usage of satellite communication services for IoT, as well as in the disaster management areas in developed regions, is expected to boost the market studied, over the forecast period. Mobile satellites services can find space for a various range of applications, including telecommunication, weather prediction, and navigation, military intelligence, and space exploration. Additionally, augmenting 5G mobile networks with next-generation satellite capabilities helps the mobile satellite operators in playing a vital role in the emerging 5G ecosystem.
Until recently, the MSS frequency bands were separate from the bands used for terrestrial cellular, because of, which the mobile user either needed a dual frequency band handset or two separate handsets. However, in the past decade, several system planners have proposed that segments of the MSS frequency bands be used for both terrestrial cellular and satellite communications so that the handsets might be simplified and the user’s service is always through the same service provider.
The terrestrial cellular network to support this mode of operation is called the ancillary terrestrial component (ATC). Although, this will put additional burdens on the existing frequency allocations and require special precautions to protect GPS operations in adjacent bands, conditional approvals for concept have been already obtained in the United States for the deployment of new integrated satellite and terrestrial networks using standard devices with form factors similar to current PCS/Cellular devices. There is a convergence between emerging wireless and mobile satellite services. Examples include deployment of S-Band and L-Band integrated MSS networks in the United States by ICO Global Communications (DSDB recently acquired by Dish Network), TerreStar, and LightSquared.
Interoperability is described as the ability of diverse information systems, devices, and applications to connect, in a synchronized manner, inter and intra organizational boundaries to access, exchange, and cooperatively use the data amongst stakeholders. Data exchange architectures and standards allow relevant data to be shared effectively and securely, within all applicable settings and with relevant stakeholders (including with the person whose information is being shared).
Optimally, interoperability facilitates the connections and integrations across these communication systems to occur regardless of the data’s origin or destination and ensures the data are usable and readily available to share without additional intervention by the end user. In the mobile satellite services market, the connection can happen between fixed satellite services to MSS or others as well. It requires the facilities to have the interoperability; otherwise, the function may fail.
Scope of the Report
Mobile satellite services (MSS) are the telecom services provided to mobile users with the help of satellite technology to establish communication between portable terminals or mobile devices. The availability of mobile communication beyond the terrestrial-based wireless system is a salient feature of MSS. The cost of mobile devices and the poor connection between mobile devices are key drawbacks of these services. MSS is used for emergencies such as distress, natural disasters, war zones, and breakdown of emergency communication.
Key Market Trends
Voice Segment is expected to register a Significant Growth
Companies are offering portable and fixed phone services that provide essential voice calls and messaging, for businesses operating in remote regions across the world. These voice services can be used on land, at sea, and in the air. They utilize advanced satellite communications network, offering clear voice quality and minimal call drop out.
For government agencies, voice mobile satellite services are an effective solution to manage coast guards and forest rangers, allowing them to help people on the borders and the islands. This is necessary during natural disasters.
Apart from government agencies, businesses adopt voice satellite services to ensure continuous, uninterrupted communications for their crews in the fishery, mining, transport, construction, and tourism industries. Individual customers also benefit from voice satellite services, especially those who are always on the move or working in areas without cellular networks.
Companies support polar adventurers by providing them with voice satellite services, which enable satellite connectivity for mobile devices where terrestrial networks cannot reach. For instance, Polar adventurer Antony Jinman used Iridium GO! on his Antarctica trip.
Companies are also adopting voice-based mobile satellite services to keep their employees connected with their families and close friends. For instance, Inmarsat offers one of the services called ChatCard, which helps to reduce feelings of isolation at sea, by giving crewmembers the freedom to stay in touch with family and friends, anywhere.
North America is Expected to Hold Major Share
North America, among the lead innovators and pioneers, in terms of adoption, is one of the largest markets for mobile satellite services. The growth in demand from end-user industries, such as government, maritime, aviation, among others, is boosting the growth of the market in the region. Moreover, the region has advanced foothold technological infrastructure and improved network connectivity.
The government agencies in the region have taken significant efforts to introduce new satellite and navigation systems, which have further boosted the growth of the satcom industry. For instance, in June 2018, the U.S. Air Force awarded the contract of USD 130 million to SpaceX for the launch of Air Force Space Command Satellite (AFSPC) -52 satellites in the late FY2020.
Recently, SES GS announced that the U.S. General Services Administration’s Future Satellite Communications Service Acquisition (FCSA) program had awarded SES Government Solutions the spot on the Complex Commercial Satellite Communications Solutions contract (CS3).
This will allow the U.S. Government to take advantage of most innovative offerings, including high throughput connectivity on multi-orbit satellite fleet. Complex solutions will have any combination of fixed and mobile satellite services, service-enabling authorizations, components, and ancillary equipment, such as terminals, teleports, and peripherals.
Competitive Landscape
The Mobile Satellite Services market is highly competitive and consists of several major players. In terms of market share, few of the major players currently dominate the market. These major players with prominent share in the market are focusing on expanding their customer base across foreign countries. These companies are leveraging on strategic collaborative initiatives to increase their market share and increase their profitability. The companies operating in the market are also acquiring start-ups working on Mobile Satellite Services technologies to strengthen their product capabilities. In February 2018, Ericsson and MTS established 5G research center in Russia. The two companies may leverage their expertise, latest technologies, and partner ecosystem to build prototypes and explore new business opportunities with 5G and Internet of Things.
Reasons to Purchase this report:
– The market estimate (ME) sheet in Excel format
– Report customization as per the client’s requirements
– 3 months of analyst support
1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Overview
4.2 Introduction to Market Drivers and Restraints
4.3 Market Drivers
4.3.1 Rising Integration Demands for Satellite and Terrestrial Mobile Technology
4.3.2 Growing Interest from Government and Military
4.4 Market Restraints
4.4.1 Lack of Interoperability between MSS Systems
4.4.2 Increasing Regulations on the Use of Satellite Technology
4.5 Value Chain / Supply Chain Analysis
4.6 Industry Attractiveness Porters Five Force Analysis
4.6.1 Threat of New Entrants
4.6.2 Bargaining Power of Buyers/Consumers
4.6.3 Bargaining Power of Suppliers
4.6.4 Threat of Substitute Products
4.6.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Service
5.1.1 Voice
5.1.2 Data
5.2 By End-user Industry
5.2.1 Maritime
5.2.2 Enterprise
5.2.3 Aviation
5.2.4 Government
5.3 Geography
5.3.1 North America
5.3.2 Europe
5.3.3 Asia Pacific
5.3.4 Latin America
5.3.5 Middle East and Africa
6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Globalstar Inc.
6.1.2 Ericsson Inc.
6.1.3 Inmarsat PLC
6.1.4 EchoStar Mobile Limited
6.1.5 Iridium Communications Inc.
6.1.6 Intelsat S.A
6.1.7 Thuraya Telecommunications Company
6.1.8 ViaSat UK Limited
6.1.9 ORBCOMM Europe Holding BV
7 INVESTMENT ANALYSIS
8 MARKET OPPORTUNITIES AND FUTURE TRENDS
MARKET SEGMENTATION
By Service
Voice
Data
By End-user Industry
Maritime
Enterprise
Aviation
Government
Geography
North America
Europe
Asia Pacific
Latin America
Middle East and Africa
Marketing Analytics Market – Growth, Trends, and Forecast (2019 – 2024)
Information & Communications Technology | Published by: Mordor Intelligence | Market: Global |
110 pages | Published: 14-06-2019 |
- Information & Communications Technology
- Mordor Intelligence
- Global
- 110 pages
- Published: 14-06-2019
Market Overview
The Marketing Analytics Market is anticipated to register a CAGR of 14% over the forecast period (2019-2024). The benefits of analytics have become highly obvious for companies as the competition for the retention of customers has become a necessity for the businesses. Companies these days use multiple channels to keep the customers informed and connected with them. Analytics solution allows them to keep track of the impact of the actions taken. This has resulted in the Integration of these solutions with the existing ERP solution, which is beneficial in using the generated and available data.
Increasing need to utilize marketing budgets for an effective ROI is estimated to boost the market over the forecast period.
Further, the adoption of cloud technology and Big Data is also increasing the growth of the Marketing Analytics market.
Over the course of 2017, technology giants like Google, Adobe, Salesforce, and Oracle added more data sources to their ever-growing marketing capabilities. This particular trend is expected to continue, as businesses of all sizes work to lessen the complexity of data collection, cleansing, and usage across their organizations.
Scope of the Report
Marketing analytics software aid a company in tracking the data pertaining to traffic, leads, and sales. Implementation of marketing analytics helps the person of interest to compare between various mediums of operation, such as social media vs. blogging vs. email marketing etc. these analytics also aid in diagnosing the difficulties faced in a particular channel, and the tactical steps which need to be taken to improve the background.
Key Market Trends
Social Media Marketing Anticipated to Record
Social media marketing has been on the rise owing to many developments, such as chatbot and other applications. It is estimated that machines can generate about 20% of the content.
Chatbots have been implemented to give an enriched experience to the consumer. According to Facebook, about 100,000 monthly active bots on Facebook Messenger, which offers a variety of new platforms for marketers to connect with potential customers.
The amount of spending on social media video advertising has nearly double compared to previous years. The growth of social media, such as Facebook, integral, and Snapchat have emerged as one of the primary medium of advertising.
According to a survey done by HeyWire business about 53% of its consumers prefer the use of electronic media such as email, web chat or social instead of phone support. About 79% of consumers have been seeking other forms of consumer support. 31% have emphasized the need for text as an available support option.
North America to Hold Major Share
Many of the major market players have been in this region. Marketing budgets in the company have been increasing and companies, such as Ebiquity have been investing further in the region to increase the number of services provided. Many companies have comparatively reduced the budget expenditure in the region owing to the recent slump in the region. This decrease further emphasizes the need for an optimal spend of budgets, which emphasizes the need for marketing analytics software in the region. Use of machine learning (ML), natural language processing (NLP), and artificial intelligence (AI) has further enhanced the capabilities of marketing analytics in this region. Use of qualitative analytics and such advanced analytics tools is currently limited to large enterprises, as they are costlier solutions and demand huge resource and capital investment.
Competitive Landscape
The Marketing Analytics market is highly competitive and consists of several major players. In terms of market share, few of the major players currently dominate the market. These major players with a prominent share in the market are focusing on expanding their customer base across foreign countries. In Jul 2017, Teradata announced the acquisition of StackIQ, a prominent developer of cloud analytics software, which has managed the deployment of cloud and analytics software at millions of servers in data centers around the world. The acquisition is expected to strengthen the R&D capabilities of the company. Further In Jun 2018, Microsoft signed a MoU with New Sales Wales to trial a major data science project based on procurement analytics.
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1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Overview
4.2 Industry Attractiveness Porter’s Five Force Analysis
4.2.1 Threat of New Entrants
4.2.2 Bargaining Power of Buyers/Consumers
4.2.3 Bargaining Power of Suppliers
4.2.4 Threat of Substitute Products
4.2.5 Intensity of Competitive Rivalry
4.3 Introduction to Market Drivers and Restraints
4.4 Market Drivers
4.4.1 Increase in Social Media Channels
4.4.2 Increasing Need to Utilize Marketing Budgets for an Effective ROI
4.4.3 Adoption of Cloud Technology and Big Data
4.5 Market Restraints
4.5.1 High cost of implementation and System Integration issues for Marketing Analytics Software
4.5.2 Availability of Many Free Open Source Software
4.6 Technology Snapshot
5 MARKET SEGMENTATION
5.1 By Deployment
5.1.1 Cloud
5.1.2 On-premise
5.2 By Application
5.2.1 Online Marketing
5.2.2 E-mail Marketing
5.2.3 Content Marketing
5.2.4 Social Media Marketing
5.2.5 Other Applications
5.3 By End User
5.3.1 Retail
5.3.2 BFSi
5.3.3 Education
5.3.4 Healthcare
5.3.5 Manufactuing
5.3.6 Travel and Hospitality
5.3.7 Other End Users
5.4 Geography
5.4.1 North America
5.4.2 Europe
5.4.3 Asia Pacific
5.4.4 Latin America
5.4.5 Middle East and Africa
6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 IBM Corporation
6.1.2 Microsoft Corporation
6.1.3 Oracle Corporation
6.1.4 Salesforce.Com Inc.
6.1.5 Accenture PLC
6.1.6 Adobe Systems Incorporated
6.1.7 SAS Institute Inc.
6.1.8 Teradata Corporation
6.1.9 Neustar, Inc.
6.1.10 Pegasystems Inc.
6.1.11 Tableau Software
6.1.12 Google LLC
7 INVESTMENT ANALYSIS
8 MARKET OPPORTUNITIES AND FUTURE TRENDS
MARKET SEGMENTATION
By Deployment
Cloud
On-premise
By Application
Online Marketing
E-mail Marketing
Content Marketing
Social Media Marketing
Other Applications
By End User
Retail
BFSi
Education
Healthcare
Manufactuing
Travel and Hospitality
Other End Users
Geography
North America
Europe
Asia Pacific
Latin America
Middle East and Africa