Concept Test


Diana is a brand of Uni-Charm Group, the number one Japanese sanitary tape manufacturer creating quality and suitable products mostly aimed for better care of Vietnamese women.

Axis has conducted concept test on brand and new package design, TVC test, test new product – baby wipes – and measure the usage habits and attitude toward the brand as well as conduct Home Usage Test (HUT) using 8 focus group discussions (FGDs), 2003 – 2007.


Share This Post:

Recent Case Studies